Purpose of role:

• Develop and execute marketing plans to maximize sales for The Body Shop brand
• Be the key driver for digital marketing and is responsible in managing all aspects of digital/web/social media portfolio
• Be the link between sales team and marketing team to better support sale team

Primary Responsibilities:

Marketing

• Drive, plan and implement social media strategy according to business objectives.   
• Using social media marketing techniques to increase visibility, membership, loyalty and traffic of TBS Myanmar Facebook Page and Instagram Page
• Plan and develop weekly and monthly social media content for Facebook and Instagram from adaptation of BSI assets with General Manager
• Instruct and coordinate visuals with graphic designer for Facebook and Instagram marketing
• Manage social media platforms by creating regular posts, answering comments and private messages in a timely and professional manner
• Be knowledgeable about social media trends and competitor brand marketing efforts
• Report on marketing activities impact on sales

Sale

• Supervise sales team and act as link between sales and marketing teams
• Prepare brand training materials and translate from English to Burmese and share with sales team
• Check in occasionally as necessary at stores to support store team
• Responsible for brand’s sales performance
• Report on sales performance by store
• Provide Marketing support for new store openings

Competencies required:

• Detailed, resourceful and good time and project management skills.
• Excellent planning and organisational skills
• Strong leadership skills
• Excellent written and oral Burmese and English communication skills and a team contributor
• Adobe Photoshop proficiency preferable
• Energetic, Innovative and with entrepreneurial spirit
• Enthusiasm and a willingness to inspire and motivate others
• Media, advertising or digital agency knowledge preferred
• Deep understanding of Social Media in Myanmar
• Must know how to use Microsoft word, excel and powerpoint

Experience:

• Minimum 2 year in a marketing role, preferably in retail/cosmetics industry
• Understanding of consumer marketing
• Online marketing and digital media experience will be an advantage
• Sales experience will be preferred

Qualifications:

• Minimum Bachelors Degree
• Bachelors Degree in Marketing/Business Management preferable