The Myanmar Employer Awards (powered by JobNet Myanmar) congratulates the 2019 Winner for BEST CORPORATE SOCIAL RESPONSIBILITY ENGAGEMENT program from Unilever!
MEA is also honoured to recognize BEST CSR of the year finalist companies; who shared their visions towards raising the bar in innovating & implementing effective HR best practices in Myanmar, which is the ultimate goal and core value of this platform. Congratulations to City Mart Holdings Limited, Coca-Cola, DKSH Myanmar and Myanmar Brewery Limited for your great contributions to your communities.
This category helps to measure how an organization incorporates its CSR strategy into its overall corporate agenda and exemplifies its values, such as: a heightened public image, brand awareness and recognition, corporate governance, and more. CSR is the dedication of a business to behave not only ethically but also contribute to the economic development of the local community and country. Winning and being named a finalist in this category is the best way to show organisational strength in branding and community engagement, while also leveraging the positive press to increased sales/market share and improve overall company operations in attracting and retaining the best talent.
Why it is important?
This award is not just for the winning company but also gives great advantages to finalist and participants alike; showing what the company is doing the support the community, who are the real winners of all these impactful programs. There are a few business case examples which would benefit being a winner, finalist, or even participant that include:
- Improving corporate brand in a unique way
Corporate social responsibility can support company brand strength and positive image as being a successful way of showing that the company engages in socially conscious programs for their people and their communities. It could also be a powerful branding tool that can garner positive publicity in both print media and digital.
- Strength the positive relationship with clients/customers
Businesses gain clients by the reputations they make, and companies which embark on ambitious CSR programs which do great things for the public are a marker that potential customers want to identify with and spend their dollars with to show alignment in vision and priorities.
Having a CSR program encourages companies’ employees to get a chance to network with community members, one another, and potential clients; and could be useful as an indirect marketing strategy for the company.
Applying for the MEA Best CSR Award category is one of the best ways of showing the public that your company takes social responsibility seriously. It can also be a powerful branding tool that can attract PR in both print media and digital, and overall it could be a beneficial tool in retaining and attracting engaged employees, supportive clients, and groups of impact investors.
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