Nearly every company in Myanmar has faced many uncertainties in the last year and has adapted to extraordinary circumstances. As leadership teams have been consumed by keeping their organizations afloat and managing this unprecedented crisis, there is a likelihood that most companies didn’t place a high focus on their employer branding. However, as we enter 2021 and look forward, business leaders can have a fresh start and ramp up their employer branding activities once again. Here are some powerful ways to revise your company brand strategy for this year.
1. Make an evaluation
Before you make any concrete adjustments, it is recommended to carry out an assessment to find out if your messaging matches your real HR brand by making a survey to your employees, unsuccessful candidates and talent market.
2. Consider demographic data and adjust your messaging accordingly
It is also important to count on demographic data of the workforce especially the distribution of generations in the workforce. Myanmar’s recruitment landscape is becoming more and more divergent due to the proliferation of tech-equipped Generation Z employees into the workforce. Therefore, adapt your employer brand depending on the generation segments that you intend to target.
3. Keep updating accomplishments
The beginning of each year is a great opportunity to compile a list of achievements from the previous year. It could be key business KPIs as well as milestones reached, for example, the completion of a big CSR project. This provides lots of great PR material for you to publish and remind the market of your leadership. In order to develop a strong employer brand, It is important to be consistently seen and featured in the media for community involvement year by year. You should promote anything that will bolster your employment brand on your website’s career page and on social media. If you are looking for additional recognition of your achievements, why not consider participating in the Myanmar Employer Awards (MEA) and Best Companies to Work in Myanmar (BCIM) programs powered by JobNet.com.mm?
4. Digitalize employer branding with digital assets
Business leaders in Myanmar should embrace all available technologies to contribute to the growth of your employer brand. As much as most of us are aware of this, many companies in Myanmar still don’t have polished company websites, 360 degree curated social media profiles and content strategies. Try adopting all social media platforms where your audience is and don’t be afraid to launch specific campaigns.
JobNet, Myanmar's most widely used online professional job site and digital recruitment platform, is available for those companies who really want to be seen by hundreds of thousands of jobseekers in the Myanmar job market.
Are you looking for a reliable, timely and accurate source to approach the understanding of Myanmar’s employment market? Or, an effective solution for your recruitment process? So, reach out by visiting www.jobnet.com.mm or contacting us on sales@jobnet.com.mm or 09-9544591 (77-79) to discuss how to enhance your talent acquisition process or employer branding of your business.