Responsibility
Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.

Tasks
 Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending
options and courses of action; implementing directives.
 Obtains market share by developing marketing plans and programs for each product; directing promotional support.
 Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and
seminars.
 Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
 Influences present and future products by determining and evaluating current and future market trends.
 Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
 Maintains research database by identifying and assembling marketing information.
 Provides marketing information by answering questions and requests.
 Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
 Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
 Maintains marketing staff by recruiting, selecting, orienting, and training employees.
 Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
 Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
 Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Tasks
 Contributes to team effort by accomplishing related results as needed.

Skill and Experience
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial
Planning and Strategy