• Develop an in-depth knowledge of company core products and operation via successful completion of required sales training program, and utilize this
knowledge to successfully lead Sales Support operations.
• Manage a successful sales support team and ensure that the team consistently meets or exceeds daily sales performance metrics.
• Work with GM of Sales to create and maintain a world-class Sales culture, focused on delivering results by providing ongoing coaching and
development of sales support staff.
• Work with GM of Sales to motivate and drive performance of the Sales Team. Consistently ensure that business is conducted with integrity at all
times and that behavior aligns with company values.
• Serve as the main point of contact for Sales Team and address calls for most general business issues; escalate to GM of Sales, as appropriate.
• Work closely with GM of Sales to drive strategy through discussions with Sales Team.
• Analyse performance metrics data and leverage it to effectively coach and develop the Sales Support team.
• Responsible for the development and implementation of new processes and procedures for effective and efficient team operations.
• Act as a liaison/partner between the Sales Team and other internal customers.
• Remain knowledgeable of key processes, business initiatives and internal resources in order to assist the sales team and recruitment in accomplishing
company goals.

• Work closely with Sales Managers and the Modern Trade Team to address contract issues or concerns and to ensure the timeliness of contract
review.
• Identify opportunities and weaknesses within territories and make proposals to create value and increase operational efficiency.
• Work effectively with internal support departments (Marketing, Finance, and warehouse) to develop effective sales strategies that promote sales to
new and existing customers.
• Work closely with Marketing to track any campaign and promotion launched in order to gauge the success of the program.
• Complete sales forecasts and sales activity reports and presentations in a timely manner
• Evaluate employee performance through the review of completed work assignments and work techniques. Coach and develop employees based on
competency and skills assessment.