Creates, implements, and evaluates trade programs based on Brand-Channel strategies with clearly defined objectives, performance metrics, work breakdown, timelines and volume and financial implications
Develops and operationalizes New Product Channel Plans to ensure new products are successfully launched and introduced to target channels; cascade New Product guidelines to Field Sales and provide Marketing feedback on the performance of products launched.
Manages and sets-up the pricing details in the SAP system
Facilitates the proper documentation and closure of all expenses incurred from the implementation of Category-Channel Marketing plans charged to Trade Marketing
Analyses and conducts trade audits / field work on the effectiveness of key programs implemented at trade level and ensure issues are spotted and given corrective actions in a timely manner.
Consolidates and analyses customer and consumer feedback and crafts recommendation based on identified gaps and opportunities
Cascades trade announcements, trade program details and other relevant items that may affect sales performance and program execution
Conducts trade visits to understand market dynamics, consumer behaviour, category trends, pricing structure and other information relevant to the category
Analyses trade information and creates recommendations beneficial to the achievement of set objectives for the category

Graduate of Any 4 or 5 year business course
At least 1 year experience in Sales or Marketing
Superior analytical and presentation skills
Proficient in Microsoft Applications