• Responsible for the implementation and tracking of brand and promotional activities• Support the Brand Manager in the annual brand planning process by continuously providing insights based on data from activations and from on-the-ground experience• Work closely together with peers from the Sales and Trade Marketing department• Shows an understanding of Portfolio performance tracking and evaluation• Shows an understanding of key drivers of the Category and Segment performance, profitability, and growth• Shows understanding of Portfolio strategy and its implications• Shows understanding of the implications of individual Brand Roles within the Portfolio on Brand Strategy, budget allocation, Brand Strategy (How to Win), and Brand Execution (What to Do)• Measures and evaluates the effect of specific activities in the top-line• Flawlessly manages the budget of expenses• Demonstrates understanding of the drivers of Portfolio or Brand profitability• Analyses the profitability of each SKU by channel and makes profit enhancing proposals/decisions• Tracks the Brand’s financials and informs/acts when necessary to adjust• Tracks the consumer’s value perception of the Brand• Contributes to Brand portfolio strategy and individual Brand’s positioning
• Graduate in Marketing and min 2 years’ experience in Brand Executive role or 3 years in agency• Knowledge and skills in Brand Management• Skills in brand positioning and consumer segmentation• Product / sku launch experience. • Ability to analyze and apply market research results into brand strategy and plans. • Negotiation skills and experience in managing Marketing budgets• Problem analysis• Creativity• Interdependence• Organisational sensitivity• Result oriented• Quality Driven• Planning and organizing• Teamwork
*Ferry*Group Life Insurance*Short-Term Incentive Plan* Phone Bill Allowance
* International Standard Working Environment* Sat/ Sun Off* Brew a Better World with us* Safe and Comfortable workplace
* Personal Development Plan* Develop Leadership Skills with high professional mentors, managers, and coaches* Ongoing Training & Development Program
HEINEKEN Myanmar Limited (formerly known as APB Alliance Brewery Company Limited) is owned by HEINEKEN (57%) and Alliance Brewery Company (43%). It operates one brewery in Hmawbi. Besides its international flagship Heineken® brand, HEINEKEN Myanmar also brews Tiger, ABC Extra Stout, and Regal Seven. Its mission is to Brew a Better World and be a partner for growth in Myanmar, through a wide range of projects aimed at job creation, road safety, and advocating responsible consumption. The company currently employs more than 280 people.