Brand Executive Innovation

• Supporting Innovation Manager to identify growth segments for new and existing brands. Being responsible for implementing the strategy of innovations as well as the entire marketing mix including proposition, packaging, pricing and promotions.
• Own the stage gate process for assigned projects:
• Supporting Innovation Manager for developing concepts, communication strategies and translation into local activation plans
• Coordinate and Cooperate with other departments such as R & D, Manufacturing, Communications and the local sales and marketing teams to ensure the project is going on the right track.
• Visiting the project area on a regular basis to ensure smooth implementation of the project.
• Develop & implement marketing communication assets by working closely with the graphic designer and media team.
• Support Innovation Manager to gather & analyze data on sales.
• Ownership of the P&L for the new project / brand for a period of one year from launch.
• Project management: Ensure that the project schedule is followed to by internal and external partners.
• Ensure consumer validation of all elements of the marketing mix
• Balance business objectives with creative "New Thinking" when developing new concepts