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Brand Executive (Regal 7)

HEINEKEN Myanmar Limited
| Yangon
Verified This job has been verified by the company as a real job vacancy.
07 Mar 2018
Recruiter active 14 hours ago The recruiter at this company was last active reviewing applications.
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Brand Executive (Regal 7)

HEINEKEN Myanmar Limited
Recruiter active 14 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

• Responsible for the implementation and tracking of brand and promotional activities
• Support the Brand Manager in the annual brand planning process by continuously providing insights based on data from activations and from on-the-ground experience
• Work closely together with peers from the Sales and Trade Marketing department
• Shows an understanding of Portfolio performance tracking and evaluation
• Shows an understanding of key drivers of the Category and Segment performance, profitability, and growth
• Shows understanding of Portfolio strategy and its implications
• Shows understanding of the implications of individual Brand Roles within the Portfolio on Brand Strategy, budget allocation, Brand Strategy (How to Win), and Brand Execution (What to Do)
• Measures and evaluates the effect of specific activities in the top-line
• Flawlessly manages the budget of expenses
• Demonstrates understanding of the drivers of Portfolio or Brand profitability
• Analyses the profitability of each SKU by channel and makes profit enhancing proposals/decisions
• Tracks the Brand’s financials and informs/acts when necessary to adjust
• Tracks the consumer’s value perception of the Brand
• Contributes to Brand portfolio strategy and individual Brand’s positioning

Open To

Male/Female

Job Requirements

• Graduate in Marketing and min 2 years’ experience in Brand Executive role or 3 years in agency
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience.
• Ability to analyze and apply market research results into brand strategy and plans.
• Negotiation skills and experience in managing Marketing budgets
• Problem analysis
• Creativity
• Interdependence
• Organisational sensitivity
• Result oriented
• Quality Driven
• Planning and organizing
• Teamwork

What We Can Offer

Benefits

*Ferry
*Group Life Insurance
*Short-Term Incentive Plan
* Phone Bill Allowance

Highlights

* International Standard Working Environment
* Sat/ Sun Off
* Brew a Better World with us
* Safe and Comfortable workplace

Career Opportunities

* Personal Development Plan
* Develop Leadership Skills with high professional mentors, managers, and coaches
* Ongoing Training & Development Progr