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Brand Manager - ABC

HEINEKEN Myanmar Limited
| Yangon
Verified This job has been verified by the company as a real job vacancy.
02 Aug 2019
Recruiter active 8 hours ago The recruiter at this company was last active reviewing applications.
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Brand Manager - ABC

HEINEKEN Myanmar Limited
Recruiter active 8 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Good Opportunity for ..

As a Brand Manager you are responsible for the development, implementation and evaluation of brand and promotional plans. You also contribute heavily towards annual brand strategy by drafting plans based on proven insights. You work together closely with the Marketing Director on a strategic level and with the Brand Executive on an operational level.

• Shows an understanding of Portfolio performance tracking and evaluation
• Shows an understanding of key drivers of the Category and Segment performance, profitability and growth
• Shows understanding of Portfolio strategy and its implications
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth
• Measures and evaluates the effect of specific activities in the top-line
• Flawlessly manages the budget of expenses
• Demonstrates understanding of the drivers of Portfolio or Brand profitability
• Uses research and other sources of information to regularly monitor consumer behaviour at all relevant consumer touch points and ensures strong & clear consumer rationale on projects/initiatives
• Generates strong Consumer Insights that fuel the development of effective Brand building initiatives
• Leads the development of the Brand Strategy
• Ensures consistency between the Brand architecture and all ongoing Brand activation
• Leads the Brand’s planning process successfully throughout the organisation
• Ensures Brand activities effectively address consumer, shopper/on-trade consumer and customer purchase drivers
• Recognises the strengths and restrictions of different Route to Market options in reaching consumers
• Familiar with and understands the concepts of Brand Essence, Brand Idea, and Communication Objectives
• Measures effectiveness and ROI of communication
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for innovation
• Differentiates between creative ideas and ideas that can improve business results

Open To

Foreign (Expatriate)
Repatriate
Male/Female

Job Requirements

• Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience
• Ability to analyse and apply market research results into brand strategy and plans
• Negotiation skills and experience in managing Marketing budgets
• People management experience

What We Can Offer

Benefits

*Ferry
*Group Life Insurance
*Short-Term Incentive Plan
* Phone Bill Allowance

Highlights

* International Standard Working Environment
* Sat/ Sun Off
* Brew a Better World with us

Career Opportunities

* Personal Development Plan
* Leadership Skills
* Highly professional mentors, managers, and coaches
* Ongoing Training & Development Program