Reporting to: Group Marketing Head
External relations: Advertising Agencies local & overseas, Research Agencies, Customers, Consumers

Overall Responsibility
• Overlook a brand/brands
• Formulate & implement annual brand plans
• Closely monitor and analyze sales volumes, market share trends and competitive activity.
• Determine and manage the brand budget
• Manage and coordinate all marketing, advertising and promotional activities with regard to the brand
• Monitor, review and report on all brand activity and results
• Liaise with media and advertising to develop thematic & promotional concepts & creative’s
• Analysis of customer research, current market conditions and competitor information
• Guide and motivate the brand team
• Ensure visibility for the brand through the right channels by developing correct
• Cross-functional communication with all relevant departments

Key Areas of Accountabilities
• Ensure marketing activities of a brand is viable, result oriented & within budget
• Ensure the growth of each brand
• Ensure marketing activities are relevant to the consumer and the customer
• Creativity & innovation in a Myanmar context to be represented in all marketing campaigns
• Assure annual brand plans have a balance between brand building activity and sales were driven activity
• Channel Development

Skills or Competencies Requirement
• Analytical skill
• Conceptual skill

Experience & Educational Requirements
• A Bachelor degree /A Master’s Degree is preferred but not a must
• Foreign Exposure academically or professionally is a must
• Minimum 5 years experience is a relevant field in a managerial capacity
• At least 2 years experience in a senior management capacity

Other key skills
• Pleasant personality
• Good PR Skills
• Creative Thinking