As Brand Manager, this person would be responsible for leading strategic and tactical brand plan development/implementation of one of the BIO scotch whiskies. 1. Brand Delivery:• Meet and exceed annual business objectives regarding market share, net sales and volumes for the brand portfolio• Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores2. Strategic Planning: • Own and deliver the annual operating plan• Lead the development of breakthrough consumer programs (which will include above the line, below the line and trade facing programs)• Lead the influencer marketing program and several unique music, tribe and lifestyle programs 3. Brand Communication: • Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning. • Deep understanding of traditional and new age media – mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying• Manage the brand’s Instagram handle specifically and other social handles, work closely with in-House Digital Team to create & execute the local digital brand plan4. Collaboration and Integration • Lead a cross functional and agency working team (which includes but is not limited to global brand companies, agencies, field marketing, sales, consumer insights and other business departments) fostering and building a strong multi-functional team5. Brand Activation: • Activate the brand through brand education and advocacy – consumer, trade and internal• Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution • Build, develop & maintain relationships with lifestyle influencers, key opinion leaders (online & offline) and key contacts in the trade (bar owners, mixologists, leading bartenders)• Build positive brand equity with target consumers by associating with on-brand lifestyle events & securing appropriate partnerships/sponsorships• Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications6. Market Intelligence & Consumer Insight• Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary• Understand the consumer and shopper behavior to identify trends in the brand. • Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies• Monitor monthly volume and industry performance• Be up-to-date on the legislative changes in the state impacting RTM and other business dimensions7. Training and People Development Lead the team of brand ambassadors, create a positive working relationship and also build a high performance culture within the team Leverage the capabilities of the larger team (immediate brand team, cross functional teams and agencies) Develop and coach direct report, as well as junior staff across the brand
* Male or Female* Any Graduate,Post Graduate in Marketing Management from a Premier B School• 8-10 Years of solid experience in strategy/ brand development with minimum 5-7 years of experience as Brand Manager independently managing a product/ brand Portfolio.• Should have experience in managing brand activity in media & digital space• Experience of independently handling business line to generate top line growth and drive cost efficiency will be an added advantage.• 2-3 Years of sales experience would be a great plus• Strong in Ideation, strategic thinking and ability to execute tasks independently • Preferred Industries – Liquor, other lifestyle in the space of premium products with youth marketing focus • From a premier instituteFUNCTIONAL COMPETENCIES• Business Intelligence • Insights into Action• Brand & Portfolio Strategy• Product Evolution & Innovation • Experience Planning• Experience Activation• Price Management• Creativity• Project Management • Influencing & Partnering• Drive for Business Results• Financial Acumen• Digital Acumen
Rewards for over performance
With over 24 branches and depots supporting more than 20,000 retail outlets nationwide, ABC is the ideal partner for overseas products and brands looking to enter the Myanmar market.