This position is responsible for complete ownership of the brand in terms of achievement of value, volume, profitability targets along with pricing, placement, marcom and market share objectives.

SECTION 2
JOB RESPONSIBILITY
• Mechanism of market sensing system building, maintenance & Execution
• Preparation of annual business plan for the entire brand and the Product Category as per the overall strategic direction of the management
• Prepare sales plan & forecast (Monthly, Quarterly)
• Responsible for market share, quantities, value and gross margin targets for the product category
• Required to design channel schemes and channel promos. Planning & managing inventories under norms
• Ensure proper implementation of the schemes
• Product training to Internal as well as external customers
• Direction setting for the distributors/Star partners
• Scheme roll out and payout closure responsibility
• Track competition and come up with tactical response whenever required
• Understand consumer behavior, competition strategy and market trends in the Product category
• Determine Product positioning to and build campaigns around it along with Marcom agencies.
• Sales Analysis and Strategy – Determine Retail outreach and Sales Extraction (Yield per counter)
• Planning & execution of new product launches
• Competition tracking and analysis by features and price, channel, segment, etc
• Briefing sales and trade marketing teams for marketing objectives and deliverables
• Engaging with digital marketing team to draw digital strategy and content calendar for the category

SECTION 3
KEY RESULT AREAS

• To work out Annual Business Plan for the Product Category
• Enhance Brand Image & Visibility
• Return on Investments

EDUCATIONAL QUALIFICATION
• Diploma in business management or equivalent

SECTION 5
KNOWLEDGE & EXPERIENCE
• Minimum 4+ years of Channel Sales/Biz development experience
• Hardcore channel sales experience and Knowledge
• Experience in executing marketing strategies, running advertising campaigns and PR events
• Knowledge of media planning
• Excellent Relationship Management skills.
• High on self-Motivation, positive attitude and work ethic desired