Brand Manager (HEINEKEN) in Yangon

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Brand Manager (HEINEKEN)

HEINEKEN Myanmar Limited, | Yangon

Brand Manager (HEINEKEN)

HEINEKEN Myanmar Limited

Brand Manager (HEINEKEN)

HEINEKEN Myanmar Limited

Myanmar - Yangon

| Yangon

13 Dec 2017

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Master Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

• Responsible for the development, implementation and evaluation of brand and promotional plan
• Contribute heavily towards annual brand strategy by drafting plans based on proven insight
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth
• Actively monitors key category dynamics
• Measures and evaluates the effect of specific activities in the top-line
• Uses research and other sources of information to regularly monitor consumer behaviour at all relevant consumer touch points and ensures strong & clear consumer rationale on projects/initiatives
• Leads the Brand’s planning process successfully throughout the organisation
• Ensures Brand activities effectively address consumer, shopper/on-trade consumer and customer purchase drivers
• Differentiates between creative ideas and ideas that can improve business results
• Proactively adjusts plans in the light of consumer response

Open To

Male/Female

Job Requirements

• Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience
• Ability to analyse and apply market research results into brand strategy and plans
• Negotiation skills and experience in managing Marketing budgets
• People management experience
• Problem analysis
• Creativity
• Interdependence
• Organisational sensitivity
• Result oriented
• Quality driven
• Planning and organizing
• Teamwork

What We Can Offer

Benefits

*Ferry
*Group Life Insurance
*Short-Term Incentive Plan
* Phone Bill Allowance

Highlights

* International Standard Working Environment
* Sat/ Sun Off
* Brew a Better World with us
* Safe and Comfortable workplace

Career Opportunities

* Personal Development Plan
* Develop Leadership Skills with high professional mentors, managers, and coaches
* Ongoing Training & Development Progr

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