• Business contributor by providing strategic information to the business that shapes portfolio, brand, and innovation whilst measuring marketing effectiveness• Support and coordinate category, product and packaging developments and activities with brand and cross-functional project teams. Lead and if needed improve innovation process in line with Global Innovation Protocol.• Implementation of research agreed upon launch plan ie. Brand Health Tracking, Basket Data, AdHoc Research• Coordinate and follow up NPI meeting• Understands and applies the basic principles of qualitative and quantitative research to research objectives• Makes recommendations between different approaches (e.g. CATI vs CAWI, focus groups vs 1-2-1, monadic vs paired preference) in order to meet research objectives• Understands standard protocols and how to apply them• Reviews research materials (e.g. questionnaire design) to optimize research• Effectively manages research projects to deliver vs objectives on time and in full• Keeps project owner informed on research projects and manages stakeholder relationships through to completion• Sorts through existing data to pull out and communicate the salient points in relation to the business issue• Collaborates with problem owners to understand the business issue and define the associated research objectives
• Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level• Good understanding of Research, Brand Strategy• Basic understanding of agency management• Willingness to 'get hands dirty' and learn by doing• Resilience to challenging work and live conditions (hardship)• Fluent in written and spoken English• Ability to analyze and apply market research results into brand strategy and plans• Negotiation skills and experience in managing Marketing budgets• People management experience• Problem analysis skills
*Ferry*Group Life Insurance*Short-Term Incentive Plan* Phone Bill Allowance*Provide Lunch at Brewery
* International Standard Working Environment* Sat/ Sun Off* Brew a Better World with us* Safe and Comfortable workplace
* Personal Development Plan* Develop Leadership Skills with high professional mentors, managers, and coaches* Ongoing Training & Development Plan
HEINEKEN Myanmar Limited (formerly known as APB Alliance Brewery Company Limited) is owned by HEINEKEN (57%) and Alliance Brewery Company (43%). It operates one brewery in Hmawbi. Besides its international flagship Heineken® brand, HEINEKEN Myanmar also brews Tiger, ABC Extra Stout, and Regal Seven. Its mission is to Brew a Better World and be a partner for growth in Myanmar, through a wide range of projects aimed at job creation, road safety, and advocating responsible consumption. The company currently employs more than 280 people.