Job Seeker Reactivate Your Account
Thank you, this account has been Deactivated.
Do you want to Reactivate your account?
No
Yes

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited
| Yangon
Verified This job has been verified by the company as a real job vacancy.
16 Oct 2017
Recruiter active 9 hours ago The recruiter at this company was last active reviewing applications.
Sorry, Unable to Apply
x
55%
Please Upload CV Attachment, or update your JobNet Profile to at least 55% of completion.
Upload CV
Update Profile
Consumer & Customer Insights Manager
HEINEKEN Myanmar Limited, | Yangon

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited

Consumer & Customer Insights Manager

HEINEKEN Myanmar Limited
Recruiter active 9 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

Understands and applies the basic principles of qualitative and quantitative research to research objectives
• Makes recommendations between different approaches (e.g. CATI vs CAWI, focus groups vs 1-2-1, monadic vs paired preference) in order to meet research objectives
• Understands standard protocols and how to apply them
• Reviews research materials (e.g. questionnaire design) to optimize research
• Effectively manages research projects to deliver vs objectives on time and in full
• Keeps project owner informed on research projects and manages stakeholder relationships through to completion
• Sorts through existing data to pull out and communicate the salient points in relation to the business issue
• Collaborates with problem owners to understand the business issue and define the associated research objectives
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth
• Actively monitors key category dynamics
• Identifies category opportunities, threats, and developments
• Actively monitors competitive strategies
• Links Brand initiatives to the category’s agenda

Open To

Male/Female

Job Requirements

Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with last role on Brand Management level
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience
• Ability to analyse and apply market research results into brand strategy and plans
• Negotiation skills and experience in managing Marketing budgets
• People management experience
• Problem analysis
• Creativity
• Interdependence
• Organisational sensitivity
• Result oriented
• Quality Driven
• Planning and organizing
• Teamwork

What We Can Offer

Benefits

Rewards for over performance

Highlights

  • An awesome company
  • Join a winning team
  • You can make a difference

Career Opportunities

  • Opportunities for promotion
  • Possibility for job training
  • Learn new skills and techniques