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Consumer & Customer Insights Manager

Venari Consulting Services (VCS)
| Yangon
Verified This job has been verified by the company as a real job vacancy.
19 Sep 2017
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
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Consumer & Customer Insights Manager
Venari Consulting Services (VCS), | Yangon

Consumer & Customer Insights Manager

Venari Consulting Services (VCS)

Consumer & Customer Insights Manager

Venari Consulting Services (VCS)
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Recruitment/Employment Agency

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Excellent Opportunity for ...

• Understands and applies the basic principles of qualitative and quantitative research to research objectives
• Makes recommendations between different approaches (e.g. CATI vs CAWI, focus groups vs 1-2-1, monadic vs paired preference) in order to meet research objectives
• Understands standard protocols and how to apply them
• Reviews research materials (e.g. questionnaire design) to optimize research
• Effectively manages research projects to deliver vs objectives on time and in full
• Keeps project owner informed on research projects and manages stakeholder relationships through to completion
• Sorts through existing data to pull out and communicate the salient points in relation to the business issue
• Collaborates with problem owners to understand the business issue and define the associated research objectives
• Demonstrates awareness of the beer, alcohol and beverage category context and the implications for Portfolio/ Brand Strategy and growth
• Actively monitors key category dynamics
• Identifies category opportunities, threats, and developments
• Actively monitors competitive strategies
• Links Brand initiatives to the category’s agenda

Open To

Male/Female

Job Requirements

• Graduate in Marketing and min 5 years’ relevant experience in Marketing (preferably FMCGs), with the last role on Brand Management level
• Knowledge and skills in Brand Management
• Skills in brand positioning and consumer segmentation
• Product / sku launch experience
• Ability to analyze and apply market research results into brand strategy and plans
• Negotiation skills and experience in managing Marketing budgets
• People management experience
• Problem analysis
• Creativity
• Interdependence
• Organisational sensitivity
• Result oriented
• Quality Driven
• Planning and organizing
• Teamwork

What We Can Offer

Benefits

*Ferry
*Group Life Insurance
*Short-Term Incentive Plan
* Phone Bill Allowance

Highlights

* International Standard Working Environment
* Sat/ Sun Off

Career Opportunities

* Personal Development Plan
* Leadership Skills
* Highly professional mentors, managers, and coaches
* Ongoing Training & Development Program