An incumbent will report direct to Marketing Director and will responsible including but not limited as below:· Overseeing the digital strategy for the company and manage the Digital Agency· Co-design with the Brand leads how to grow digital presence across brands· Co-plan and monitor execution all web and mobile marketing communication campaign with Brands leads, constantly liaising with the Agencies· Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs)· Track and manage related budgets, including opportunities to optimize/maximize LBC investments in paid/owned/earned media given synergies with offline activation and traditional media.· Regularly identify trends and insights through desk research & credible third-party sources, sharing this with key team members to ensure broad competency development.· Optimize campaigns based on the relevant social media analysis and social listening, including cross-functional crisis management in social media· Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs· Work with the Innovation & Business Development team to understand brand health metrics and ad effectiveness, whilst exploring possibilities for better consumer measurement of digital initiatives within the BHT or related ad-hoc studies.
Bachelor’s degree with Business Administration or relevant field. Prefer to have 5+ years’ experience in digital and media field. Fluency in English and Burmese Innovative and systematic person capable of cooperating across the functions Ability to communicate clearly - Strong presentations skills Very strong leadership skillsSolid analytical skills and planning/organizing skills
Performance BonusMedical Insurance
- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques
The Carlsberg Group was founded in Denmark in 1847 and is the fourth largest brewer in the world. Our brands are sold in 150 countries and 41,000 people work for the Group. Our extensive portfolio of more than 500 variants provides our consumers worldwide an unlimited array of choice irrespective of occasion or palate. Our flagship brand, Carlsberg is one of the best known brands within the category in the world. On February 1st 2013, the Carlsberg Group announced a joint venture with Myanmar Golden Star (MGS), with Carlsberg taking 51% ownership. The construction of a brewery commenced in October 2013 in Bago, a city 80 kilometers north of Yangon.On May 7th 2015, the Carlsberg Group officially inaugurated its brewery, the first international brewery in Myanmar, marking the official beginning of Carlsberg's business operations in Myanmar.In addition to Carlsberg beer, the Bago brewery also produces Tuborg and YOMA, a new local brand created to meet the needs and taste-profiles of Myanmar consumers. Managed by a capable team including skilled brewmasters from the Carlsberg Group and skilled local employees, the facility uses high quality water, the famous Bago rice and imported raw materials, such as malt and hops.