• Design personas and identify acquisition strategies for leads across relevant digital platforms
• Shape the customer journey and work with the Marketing Manager to generate proprietary content that will stimulate engagement with prospects
• Leverage technology solutions available to enable effective customer journeys for lead acquisition and retargeting
• Oversee the execution of digital marketing strategies, either internally or with third-party support
• Responsible for the digital leads generation targets and conversion rate from leads to bookings with the admissions team
• Measure engagement and drop rates across the different digital platforms to make informed decisions on marketing spend
• Allocate budget on initiatives driving performance and modify / interrupt underperforming initiatives
• Report on digital marketing performance on a weekly basis to the Managing Director
• Ensure that the leads generated are entered into the relevant media in the Sales CRM system
• Establish and foster communication channels with the admissions team to enable proactive handover of the digital leads to them
• Identify automation possibilities and connect with the technology team to enable real-time information / data flows
• Connect with the admissions team to identify initiatives to improve conversion across the sales funnel, for example by enriching lead information upstream
• Support the cross functional and cross organization efforts to design and deploy a state of the art technology ecosystem driving business performance for Yangon American

• Bachelors in Marketing or other related business degree from a recognized university
• 4-6 years of work experience in the Education sector or a digital marketing role
• Educational Knowledge, Conceptual Thinking and Data Analysis, Negotiation
• Operational Excellence
• Building Confidence, Adaptability, Coordination, People Development