Yangon American International School Background

The Yangon American International School (Yangon American) is the first international school of London-listed Myanmar Strategic Holdings (MSH). Our newly renovated state-of-the-art campus is located on Yangon-Insein Road in Hlaing Township. Offering world-class teaching strategies and curriculum that promote innovation and creativity, we will be enrolling children from ages 3 to 8 and will develop a full-fledged quality K-12 school that is dedicated to preparing students for college through a rigorous academic program that challenges the mind and body.

Position

Yangon American is seeking an outstanding and dynamic "Digital Marketing Executive" who will work closely with the Marketing Manager and marketing team to create an outstanding experience for prospective parents, students and visitors.

Responsibilities

Background

The Yangon American International School (Yangon American) is the first international school of London-listed Myanmar Strategic Holdings (MSH). Our newly renovated state-of-the-art campus is located on Yangon-Insein Road in Hlaing Township. Offering world-class teaching strategies and curriculum that promote innovation and creativity, we will be enrolling children from ages 3 to 8 and will develop a full-fledged quality K-12 school that is dedicated to preparing students for college through a rigorous academic program that challenges the mind and body.

Position

Yangon American is seeking an outstanding and dynamic Digital Marketing Executive who will work closely with the Marketing Manager and marketing team to create an outstanding experience for prospective parents, students and visitors.

Responsibilities

Shape the customer journey and work with the Marketing Supervisor to generate proprietary content that will stimulate engagement with prospects
Digital Marketing Acquisition– Developing & Implementing the SEO best practice for organic traffic, Paid Advertising (e.g. Google Adwords, Facebook)
KPI Reporting & analysis- all the respective measurement and analysis will be required to product weekly and monthly reports
Social Media- Implementation and Management of Facebook, Instagram, – producing content and copy (as necessary) for the channels and ensuring we engage with the audience
Develop content calendar based on the school’s objectives and directions a month ahead
Content management – Management of all content on the websites
Setting up News, landing page, campaigns and promotions on the website
Oversee the execution of digital marketing strategies, either internally or with third-party support
Ensure that the leads generated are entered into the relevant media in the Sales CRM system
Establish and foster communication channels with the admissions team to enable proactive handover of the digital leads to them


While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management

Requirements

• Bachelors in any field or other related business degree from a recognized university
• At least 4 years of working experience in the Education sector or a digital marketing role
• Educational Knowledge, Conceptual Thinking and Data Analysis, Negotiation
• Operational Excellence
• Building Confidence, Adaptability, Coordination, People Development