• Developing, reviewing, and sending proposals for new opportunities
• Prepare and present targeted and accurate copy for online channels, faculty, university
• and external marketing materials
• Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses
• Work closely with other administrative and academic staff to take responsibility for the organization of faculty events to an agreed schedule. Includes major student recruitment events, conferences and exhibitions such as postgraduate and undergraduate Open Days and fairs, Applicant/Visit Days and VIP visits, graduations and public lectures.
• Advise on event planning to improve audience experience and ensure the communication of key messages and appropriate brand values
• Represent the faculty at appropriate recruitment and promotional events and attend as required (occasionally outside of normal working hours).
• Contribute to social media accounts to maximize the positive exposure of the faculty’s departments across these platforms.
• Network with school and colleges, external organizations/agents and relevant individuals for the purposes of maximizing the effectiveness of the communications, marketing and promotional activity undertaken by the marketing department
• Ensure that collaborative relationships are developed in marketing across the university, working and exchanging information with the marketing staff in other faculties, sharing best practice and identifying and capitalizing on opportunities for shared advertising, events and other marketing activity.
• Develop and manage networking and engagement programmes to enhance the College’s relationship with parents, prospective parents, and the wider community
• Commission or undertake appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends

Accountability
• Delivery of the Annual Marketing & Communications Plan.
• Plans for the marketing and communications budget, demonstrating value for money and return on investment.
• Update the Marketing & Communications Plan on an annual basis
• Systematically monitor formal and informal broadcast, print and social media for UMG College and competitor coverage
• Undertake results based evaluation to monitor the effectiveness of marketing activities.
• Coach and mentor to team members to achieve their target

• Any Graduate (Prefer MBA holder)
• Age between 28 to 35
• Over 5 years working experience in Higher Education Field
• More prefer Diploma in Marketing Management
• Educational Knowledge, Conceptual Thinking and Data Analysis, Negotiation Skill,
Operation Strategy
• Experience in Prepare Annual Marketing & Communications Plan