A Big Opportunity for ...
Main areas of responsibilities
Lead the Field Marketing Team:
o Train for skills: acquire expert knowledge on Field Marketing way of working &
needed processes.
o Coach in the field enhancing the teams' effectiveness using 'train the trainer'
approach.
o In spill sense of urgency' to identify business opportunities - 'stay hungry' (for success)
attitude.
o Ensure high-level of energy, motivation & passion among the Field Marketing team
and lead a positive competitive environment (celebrate success together, spend quality off
work)
o Create a work environment that tolerates - even demands - to make mistakes.
o Embrace to take controlled risks. At the same time ensure learning are taken and
programs refined based on insights.
The incumbent regularly is in the field for:
o Team leadership: coach & evaluate the team on way of working, programs, attitude
and collaboration. Facilitate communication & collaboration.
o Portfolio balance: ensure programs are balanced and meet portfolio strategy &
priorities.
o Engage with stakeholders: align & influence key stakeholders such as Sales team,
trade partners & distributor sales force.
o Insights: collect field insights to optimally support, build & enhance field marketing
way of working concepts & processes.
In addition:
o supports ad-hoc initiatives in-line with business priorities.
o Signs-off proposed programs.
o Works with central functions to optimize back-office support to the field.
o Build compelling reports including commercial KPIs that transparently indicate volume
& SOM impact as a base for future steering.
o Facilitate data analysis to identify commercial business opportunities & new program
ideas.
Objectives, budget & internal collaboration:
o Ensure program portfolio is optimally suited to achieve national business objectives.
o Budget Management including phasing.
Back-office processes:
Talent Management/ People & Culture
Internal Vacancy Announcement
Where talent meets good company!
o Understand back-office way of working and gain expert knowledge about available tools
& resources that enable & facilitate Field Marketing.
o Know new product launch (NPL) calendar & process, portfolio strategy, brand objectives
and consumer segmentation. Know relevant internal stakeholders from various teams.
o Tools / Data leverage all tools & system available to enhance program planning &
measurement.
General Management:
o Ensure program KPIs are installed & supervise measurement.
o Facilitate correct interpretation of results.
o Sound project management skills to steer & evaluate numerous work streams across territories