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Field Marketing Manager

Myanmar Japan Tobacco Co.,Ltd
| Yangon
Verified This job has been verified by the company as a real job vacancy.
10 Feb 2020
Recruiter active 9 hours ago The recruiter at this company was last active reviewing applications.
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Field Marketing Manager

Myanmar Japan Tobacco Co.,Ltd
Recruiter active 9 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Manufacturing

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

Main areas of responsibilities
 Lead the Field Marketing Team:
o Train for skills: acquire expert knowledge on Field Marketing way of working &
needed processes.
o Coach in the field enhancing the teams' effectiveness using 'train the trainer'
approach.
o In spill sense of urgency' to identify business opportunities - 'stay hungry' (for success)
attitude.
o Ensure high-level of energy, motivation & passion among the Field Marketing team
and lead a positive competitive environment (celebrate success together, spend quality off
work)
o Create a work environment that tolerates - even demands - to make mistakes.
o Embrace to take controlled risks. At the same time ensure learning are taken and
programs refined based on insights.
 The incumbent regularly is in the field for:
o Team leadership: coach & evaluate the team on way of working, programs, attitude
and collaboration. Facilitate communication & collaboration.
o Portfolio balance: ensure programs are balanced and meet portfolio strategy &
priorities.
o Engage with stakeholders: align & influence key stakeholders such as Sales team,
trade partners & distributor sales force.
o Insights: collect field insights to optimally support, build & enhance field marketing
way of working concepts & processes.

 In addition:
o supports ad-hoc initiatives in-line with business priorities.
o Signs-off proposed programs.
o Works with central functions to optimize back-office support to the field.
o Build compelling reports including commercial KPIs that transparently indicate volume
& SOM impact as a base for future steering.
o Facilitate data analysis to identify commercial business opportunities & new program
ideas.

 Objectives, budget & internal collaboration:
o Ensure program portfolio is optimally suited to achieve national business objectives.
o Budget Management including phasing.
 Back-office processes:

Talent Management/ People & Culture
Internal Vacancy Announcement
Where talent meets good company!

o Understand back-office way of working and gain expert knowledge about available tools
& resources that enable & facilitate Field Marketing.
o Know new product launch (NPL) calendar & process, portfolio strategy, brand objectives
and consumer segmentation. Know relevant internal stakeholders from various teams.
o Tools / Data leverage all tools & system available to enhance program planning &
measurement.

 General Management:
o Ensure program KPIs are installed & supervise measurement.
o Facilitate correct interpretation of results.
o Sound project management skills to steer & evaluate numerous work streams across territories

Open To

Male/Female

Job Requirements

Education : High standard of university degree (required)
MBA or equivalent educational background (desirable)
Work Experience : Ideally 3 years spent at managerial level for related functions.
Demonstrated sound team leadership & coaching capabilities.
Language & Computer skills : Fluent English (required), local language (required), Proficient in MS

Office (Excel, Word, Power Point, Internet and E-mail)

 

Functional Skills :
o Leadership: Coach, inspire and motivate the team. Lead by example by engaging cross-
functionally with key stakeholders regularly. Build 'sense of urgency' and sustain a positive
competitive environment.
o Analytics: Ensure data from various sources (e.g. Nielsen, TME, Tracker, consumer
segmentation, field insights) are used to identify locally relevant commercial opportunities.
Understand the 'big picture' and know where to find missing data & resources.
o Planning: Understand back-office processes & resources in-depth and leverage sound
project management skills. Use category management approach to drive JTI relevance for
retailers and achieve retailer recommendation. Work closely with Field Strategy Manager to
ensure availability of resources.
o Be Commercial: Focus on tangible, commercial results. Always install suitable measurement
processes. Focus on sustainable volume driving programs and expansion of stick availability.
o Communication/ Influence: Natural communicator applying a targeted communication style
tailored to stakeholders. Able to achieve results through others.
o Presentation: Build convincing presentations with a winning storyline to sell achievements
and ask for resources.

What We Can Offer

Benefits

Other special allowances will be provided as per company's policy.

Highlights

International standard with high business ethics.

Career Opportunities

Training provided, digital learning platform, learn on job.