The Head of Digital sits in the Marketing team, but will build close relationships with the Tech team, and the Digital Product team (mBanking and KBZPay). At present, KBZ Bank focuses the majority of digital marketing budget in Facebook, but the Head of Digital Marketing will be responsible for building a strong digital strategy to leverage other relevant platforms and to track ROI across the different platforms. The Head of Digital Marketing will be a change-maker and will be responsible for building a strong digital strategy that ties together data from the websites, social media pages, in-app notifications, UX/UI customer usage data and business results to deliver business results. The Head of Digital Marketing will be analytical, creative, dynamic and energized by the challenge of driving the digital marketing agenda for KBZ Bank.Responsibilities• Work with the Value Centre General Managers (VCGMs) to update the KBZ Bank website content to optimize the experience for users. • Finalize the new KBZPay website by adding relevant content for users and ensuring content remains updated. • Develop a social media strategy for KBZ Bank and KBZPay – working with a third party agency to begin with, but then bringing the ownership in house. • Manage analytics data to understand consumer behaviours and make recommendations of how to optimize KBZ Bank and KBZPay’s digital marketing. • Review and approve digital and social creative for use in digital channels. • Work with the Head of Marketing to drive the digital marketing agenda for KBZ Bank.
5+ years in Marketing and Digital Marketing rolesExperience in managing social media pages, digital media buying and using analytics to optimize digital marketing strategyExperience in linking digital marketing with offline marketing – from a strategic and practical perspectiveExperience working with website analytics to optimize a siteStrong leadership credentials and an ability to manage a team, as well as to manage senior stakeholders.
Rewards for over performance
- An awesome company
- Join a winning team
- You can make a difference
- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques
KBZ BankTHE STRENGTH OF MYANMAR**Winner of EUROMONEY Award for Excellence consecutive years 2014, 2015, 2016: Best Bank in Myanmar**Kanbawza Bank (KBZ Bank) Limited, part of the KBZ Group of companies, is Myanmar's largest bank. Established in 1994 in Taunggyi, initially the bank catered the local area and in 1996, after present management acquired the organization, the group expanded to become Myanmar's largest financial institution, currently employing over 17,000 people.KBZ Bank is part of the KBZ Group, one of Myanmar's largest and most successful conglomerates. The Group has a proven track-record of operating according to industry best practices, as recognized in 2014, when the Myanmar Centre for Responsible Business awarded the KBZ Group of Companies as the most transparent company in the country. It is the first Myanmar bank in history to have International Representative offices in Thailand, Singapore and soon Malaysia.Jobs at KBZ BankIf you are interested in working for the leading financial institution in Myanmar, find below a list of our current open vacancies.