• Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of network excellence, customer experience, products & services• Develop innovative recommendations and solutions for releasing content.• Translate brand needs into sound recommendations for content strategy, plans and tactical execution.• Develop a social plan for social selling, social advocacy & social media.• Develop and manage social, creative development, implementation, tracking and tools.• Keep up with latest advances in search advertising platforms and technology• Ensure integration of digital efforts into overarching marketing campaigns.• Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making.• Capture insights to develop targeted content that speaks directly to customer’s mindset• Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization.• Provide leadership on marketing communication strategy across internal and external partners.• Ensure all content is on-brand, consistent in terms of quality and tone ofvoice, for all channels including PR, collateral, digital, social media, newsletters, internal communication and more.• Select and manage external content vendors as appropriate.• Stay abreast of industry best practices for content strategy and integrate learnings into the overall marketing strategy.• Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns.• Implement best practices and devise strategies to drive traffic and conversion.• Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads.• Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action.• Evaluate effectiveness of digital programs through metrics and analysis• Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling• Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large• Manage the digital and social media content budget.
• 8+ years of experience in Digital Marketing• Experience in Telecommunications sector• Speaks fluent English and preferably Burmese• Deep understanding of the digital marketing landscape, from an industry, marketer, consumer and publisher perspective.• Ability to understand, analyze and build narratives around the major trends and developments in the industry• Experience working with and managing advertising agency and internal cross function teams in the development and implementation of marketing communications plans.• Strong people management skills.
5 Working daysFerry
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We champion change. We value ideas. We respect hard work. We believe in the infinite potential of Myanmar. We are committed to delivering a superior brand experience to our customers and our own people. Our business is technology; which means we are constantly evolving. To achieve our ambition of being the essential provider of unmatched communications services to Myanmar, we are building a strong team of passionate individuals who, together with the support, guidance and mentoring of industry experts both from Myanmar and abroad, will drive our business forward.