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Head Of Marketing

True Money Myanmar
| Yangon
Verified This job has been verified by the company as a real job vacancy.
19 Jun 2018
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
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Head Of Marketing

True Money Myanmar
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

The main responsibility of the Head of Marketing is to provide and deliver a holistic marketing strategy that is aligned with the business objectives of TrueMoney Myanmar. It is also his/ her responsibility to ensure alignment of the marketing objectives to the global marketing strategy for Ascend Money, the regional entity of TrueMoney Myanmar.

• Conceptualize, develop and implement TrueMoney’s brand position and communication strategy.
• Develop and manage annual marketing plan, budget and KPI’s.
• Manage and develop the team in execution and implementation of the Marketing strategy in different channels including campaigns, events, digital marketing, PR and others.
• Play a significant role in long-term planning, including an initiative geared toward strategic marketing and operational excellence.
• Undertake continuous analysis of competitive environment and consumer trends to ensure the company’s marketing strategy is competing effectively.
• Work closely with other heads/leaders on potential partnership projects.

Market Research
• Work with Regional Marketing and Strategy teams in defining research requirements and research agency selection.
• Provide relevant inputs for questionnaire to gain important marketing insights that can help in drafting marketing strategies.
• Analyze results and be able to refine and calibrate campaign strategies and execution of activities.
Branding and Mass Campaign
• Ensure that Media Brief provided to agencies have clear and direct objectives that are aligned with the global strategy of our company.
• Review and assess proposals for 360 marketing and media strategy, creative concepts and other marketing initiatives. Be able to refine proposals to ensure alignment with business objectives.
• Manage and monitor closely marketing timelines for production of all collaterals (TVC, billboards, radio, print, etc) and execution of the over-all campaign (media strategy execution, on-ground activations and events).
Performance Monitoring
• Ensure that marketing initiatives have clear and defined KPI’s that can help achieve business goals.
• Assess efficiency of marketing spend and scale of marketing execution comparing to defined KPI’s.
• Define relevant project milestones and an effective performance tracking and monitoring for all marketing initiatives.
• Ensure timely reporting of marketing results to management team.
Agent Marketing and Sales Support
• Provide support to our Sales Team in the management of our agents.
• Track and monitor agent performance to be able to create effective campaigns to strengthen our agents’ business and delivery of our service.
• Leverage on our agents’ business for brand visibility and consumer education; provide relevant in-store materials and ensure installation is well implemented.

Open To

Male/Female

Job Requirements

Required experience and skill
• Strong commercial mindset with a solid marketing background.
• Ability to lead, manage and motivate a team to achieve strong employee engagement and business results.
• Any combination of education and experience equivalent to a Bachelor’s Degree or MBA preferred.
• Minimum 7-10 years’ experience with formal managerial/supervisor role at marketing filed.
• Professional with extensive understanding and of the mobile money business, banking, knowledge of financial systems.
• Very good command of English, both spoken and written is required for dealing with reporting to MD and head office in Thailand.

What We Can Offer

Benefits

Insurance system
Health care support
Competitive salary package
Long-term skills development plan
Performance based career advance

Highlights

International Standard
Make a different

Career Opportunities

Learn new skill