1. Position Title: Innovations and New Product Development (NPD) Manager
2. Department: Marketing
3. Section: Innovations
4. Reporting to: Chief Marketing Officer (CMO)
5. No. of staff reporting to Job holder: 2 (direct) (indirect)
 Internal relations: This role requires intensive and extensive cross functional engagement and collaboration.
 Procurement Department: ensure the timeline of component parts delivery, knowledge and updates on industry new materials, techniques and innovation news. In order to commercialize a new product, it involves from Blender, Product Champion, Quality Assurance for product development;
 Manufacturing and Supply Chain Department: for commercial production on time in full;
 Finance Department: for product costing and margin implication for the business;
 Legal Department: for trademark and product standard registration;
 Marketing & Trade/Sales: for the actual deployment of the launch in the market and consumer campaigns
 The role will also need to get exposed to the Top Senior Management for direction alignment and strategic discussion around new product/category in the pipeline planning.
 External relations: This role will majorly work with external agencies specialized in packaging designing. Also, it would involve working with the production/supplier partner of bottle, label printing, cap production. In order to keep updated of the new trends in the industry, constantly keeping in touch with industry experts (i.e. flavor suppliers, blending experts, consumer research and insight agencies, etc.) is highly recommended.

6. Overall Responsibility
 Innovation:
o Drive the innovation pipeline for the organization.
o Understand consumer insights, market trends and identifying potential gaps.
o Propose a short-term and long-term pipeline plan for the company to fill the market gaps and seek for growth opportunities.
o On a regular basis, stay updated of the latest trends and innovation news happening in the industry, the market and the surrounding regions in order to keep refreshing the pipeline plan with most relevant and potential ideas.
o Year-on-year basis, build an innovation-driven culture for the organization through organizing innovation workshops/ trend updating sessions and driving the Innovation-journey process (Stage Gate) enforcement.
 New product development:
o Key driving force from idea to commercialization of the new product after a new idea is fixed and firmed by the Top Senior Management.
o Coordinate with cross functional teams from Procurement, QA, Manufacturing, Supply Chain, Finance to Legal, Marketing, Sales for their corresponding responsibilities and expertise.
o Be the custodian of NPD Meetings to align cross functions on the new projects and progress tracking to ensure on time in full launch according to Management expectation.
o Be responsible to establish and ensure a robust consumer-centric approach to validate and filter the innovation journey from ideation to commercialization and post launch performance tracking.
o Work with Marketing Research and external research agencies to build and apply relevant toolkits and guidelines for proper consumer understanding, validation and assessment of the ideas, concepts, new products developed, till market forecasting and launch tracking.

7. Key Areas of Accountability
o Innovation pipelining and process driving
o New product development and commercialization
o Consumer-centric journey of innovation development
o Market trends, innovation news and consumer lifestyle trends update

8. Requirement:
Nationality preferences: Expatriates ONLY
Fluent in English
9. Working hours/days
Monday – Friday (8:30 – 5:30)