- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product
or packaging changes.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing
time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
- Familiarize yourself with the product line’s components and its potential impact on the market as a whole
- Practice discretion when discussing the production roll-out and maintain confidentiality
- Oversee the product line’s life cycle and anticipate any problems
- Evaluate market competition and position the product line so that it appeals to consumers.

- 3+ years’ product development experience in a supervisory capacity
- Knowledge of the market and industry
- Bachelor’s Degree required (MBA preferred)
- Excellent networking skills, especially with regard to distribution channels and social media
- Strong motivational skills, especially when it comes to leading a team