Job Area

We are looking for a competent Marketing Director to be in charge of the organization’s
marketing ventures. This primarily involves developing and implementing strategies to
strengthen the company’s market presence and help it find a “voice” that will make a difference.
The ideal candidate will be an experienced professional with a passion for the job, able to
employ unique marketing techniques. He/ She will be a skilled marketing strategist and able to
drive creativity and enthusiasm in others. The goal is to increase the company’s market share and
maximize revenues in order to thrive against competitors.

Responsibilities

- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department, provide guidance and feedback to other marketing professionals
- Develop innovative approaches towards marketing and communications of CMHL and CMHL brands
- Strengthen the understanding of CMHL’s value proposition and the brand equity of all brands under the CMHL umbrella
- Priority on people development (making sure the right talents are in place, empowering teams and have an open environment that encourages team growth mindset)
- Build a team that is strong in both traditional and new media and guide the team to establish measurable / trackable marketing activities using both traditional and new media.
- Develop annual marketing budgets that is aligned with CMHL's and the overall group's strategic business goals
- Ability to make use of data to make key and strategic customer-centric decisions that are
trackable / measurable and ensure optimization of action plans to ensure that objectives /
goals are achieved
- Identify, manage and maintain key vendor relationships including agencies, research and
data sources, media owners, third party production
- Conduct market research to keep abreast of trends and competitor’s marketing movements

- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends) and Google
Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA in business administration, marketing and communications or relevant field