• Internal/External Interactions:
o Internal
This position reports to the Automotive General Manager. Its principal direct reports are the marketing executive, marketing coordinators and other marketing support personnel.
The post holder will be required to work very closely with the Marketing team and through all other divisional teams given the strong automotive focus of the role. The successful individual will also be required to have extensive contact with senior management across the Group – including the MD, Division Managers, Country Manager, and other departments.

o External
Marketing agencies, media, trade publications, conference organizers, customers as appropriate.

• Functional Responsibilities
o Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
o Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. Ensure marketing plans are consistent with OEM strategies and plans, and fully utilize OEM resources and materials.
o Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Automotive and OEM’s.
o Brand development and management for the Automotive portfolio, Jaguar Land Rover and Ford. Support as required for John Deere.
o Event management (B2B, Digital, Retail)
o Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.
o Manage all external and internal communications for the company.
o Develop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitored.
o Ensure that the systems & tools are in place whereby all Sales and Marketing staff including sales representatives are familiar with marketing programs, support services and promotional programs.
o Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.
o Report on group activities to senior management colleagues as and when required.
o Responsible for performance appraisal of marketing team and for providing training and development opportunities.
o Assist the RMA Group Marketing Manager in establishing processes & policies.
o Develop a co-operative marketing program with franchised dealers; ensuring brand consistency and standards are met, programs are strategically aligned, and are fully cost effective.
o Proactively develops and maintains good vendor relationships with key members of the advertising, print and media companies.

Knowledge Responsibilities:
To be considered you must demonstrate your experience working with global brands at international or regional level; strategic planning experience and capability; and demonstrable hands-on capability with sufficient technical / product knowledge to interface successfully internally with sales and service departments as well as franchised dealers, and externally with OEM marketing.

The post holder will be expected to be fully conversant with media buying, conference organizing and web functionality. Last but not least, keeping up to date with in-market intelligence.

• Financial Responsibilities:
o Marketing Budget Management

• HR Responsibilities:
o Direct line reports
o Performance management
o Training & development of direct line reports

EDUCATION/CERTIFICATION:
1. Bachelor Degree or higher in Marketing, Advertising, Political Science, Management or related field.

KNOWLEDGE, SKILLS AND EXPERIENCE:
ESSENTIAL:
2. Minimum 5 years’ experience in the related field of Corporate or Brand Marketing, Product Marketing, Agency Services, and or Marketing Operations
3. Automotive industry experience is highly desirable i.e. OEM or Distributor
4. Brand or Product marketing skills
5. Strong leadership and team management skills
6. Attention to detail is a must
7. Strong project management skills
8. Demonstrable track record of working with marketing and PR agencies
9. Excellent written as well as spoken English
10. National and/or international experience required to adequately perform the duties of the role.

DESIRABLE:
• Broader experience of working in complementary sectors to automotive e.g. manufacturing, heavy industries, engineering
• Online and social marketing skills

COMPETENCIES:
11. Leadership – Forward thinking and proactive with judgment, direction setting and achieving of targets. Able to lead management and operational teams, creating a climate in which team members have a desire for results and are able to realize their potential.
12. Management – Able to identify direction for self and others, motivating and effectively managing staffing and resource requirements. Capacity to use judgment and evaluate situations in order to make decisions following through to appropriate action and results.
13. Achieving Results – Results driven, able to make sound judgments over competing priorities, use initiative and actively assess the course of action to set and accomplish targets.
14. Strategic Thinking – Able to identify a vision along with the plans which need to be implemented to meet the end goal, evaluating situations, decisions, issues in the short, medium and long term.
15. Analytical Thinking – Able to simplify complex problems, processes or projects into component parts and explore and evaluate them systematically.
16. Flexibility – Adapts easily to change and responds flexibly to a changing and evolving environment, provides momentum when driving change and involves others when building plans for change.
17. Resilience - Ability to work under pressure and manage personal effectiveness in face of challenge. Demonstrates an approach to work that is characterized by commitment, energy and motivation.
18. Teamwork – Able to build and maintain effective working relationships with a diverse and multi-cultural workforce in a variety of locations, working cooperatively with others. The ability to build and contribute to a team as well as work independently within a given framework.
19. Communication – Strong communication, influencing and presentation skills both verbal and written. Able to get one’s message understood by adopting a range of styles, tools and techniques appropriate to the audience.