Detailed Responsibilities
Strategic Contribution
• Work in close consultation with the Managing Director, to interpret Board aspirations and deliver strategic goals.
• Contribute to formulation of company policy and strategy with other Heads of Department and Operational Management and its effective communication.
• Further development and delivery of the company’s marketing agenda across the organization in support of the overall business strategy.
• Support Marketing Department culture to identify and realize business opportunities.
• Plan and direct all aspects of the company marketing policies, objectives, and initiatives. Identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the marketing plan and philosophy accordingly.
• Challenge established strategy and plans with the Board, Department Heads and Operational management.
• Demonstrate and support the delivery of the company values ensuring they are woven into all activity.
• Foster an integrated marketing strategy to include all media, Communications, E-commerce, Product/Service Development activity.
People Management and Motivation
• Build a cohesive team through effective integration, communication and consultation.
• Establish and communicate individual roles and responsibilities.
• Determine development requirements and deliver appropriate solutions to allow each individual reach their potential.
• Develop and maintain an effective team through appropriate recruitment, induction, management, development, quarterly reviews, appraisal and motivation of reporting staff according to SSM procedures, policies and employment law.
• Ensure that SSM philosophy, policy and procedures are adhered to.
• Day to day management of the marketing support function.
Marketing Communications
• Develop effective processes and procedures including improvement of existing practices.
• Oversee communication and promotional activities and direct the team and Operations on appropriate marketing messages.
• Support the delivery of marketing communications, which comply within SSM, manufacturer and legislated standards.
• Support delivery of formalized operational communications.
Relationship Marketing
• Identify opportunities to develop and deliver the CRM agenda (Attract, Retain and Increase average spend).
• Direct the development and implementation of appropriate propositions by segmenting and targeting market opportunities and promoting solutions to those markets.
• Support the delivery of all Relationship Marketing activities within manufacturer standards and marketing legislation in Myanmar
• Set KPI targets and monitor performance to ensure service levels are met, customer satisfaction is achieved, Sales and Aftersales CEI targets are supported and costs are managed effectively.
Product and Service Development
• Direct the development and implementation of appropriate propositions by segmenting and targeting markets, and promoting products and services to those markets, ensuring share of market and profitability of all products/services.
• Evaluate existing products and services and associated performance.
• Support the delivery of SSM product and service targets sales.
• Support the delivery of all Marketing Products and Services within manufacturer standards and marketing legislation.
• Oversee and manage the development of the HINO/ LinkedIn website and Facebook communications
Customer Proposition
• Develop and plan the Customer Proposition programme to complement existing manufacturer standards.
• Identify key stakeholders and secure buy in and support to ensure objectives are achieved.
• Oversee the delivery of each element of the programme, ensuring effective trial and implementation.
• Monitor achievements and evaluate activity.
Hino Brand Standards
• Oversee the development of HINO Brand Standards, which support the company values.
• Develop brand awareness both internally and externally.
• Maintain and protect HINO brand image and reputation.
Budgetary Control
• Contributes to the development of branch Marketing budgets.
• Oversee the development and delivery of associated dealer plans ensuring these are in line with agreed budgets (except where opportunities realize increased revenue).
• Oversee the Media budget
• Planning of all Marketing department budgets, seeking MD approval.
• Plan and manage marketing resources according to agreed budgets.
• Realize and support opportunities, which may exceed budgetary resources but exceed sales objectives.
• Embed a culture supporting elimination of waste and value for money.
Planning and Project Management
• Prepare plans in line with SSM objectives and priorities.
• Oversee the delivery of all marketing projects ensuring delivery is as planned and within budgetary and time constraints.
• Ensure involvement of, including buy in and support from all key stakeholders.
• Lead the continuous development of systems and processes
Negotiations
• Support the selection of appropriate 3rd party contracts.
• Ensure best value is gained from the marketing budget in contractual agreements, not least with agencies and media.
Working with Others
• Plan and manage internal communications and awareness of corporate direction, mission, aims and activities relating to Marketing activity.
• Establish, maintain and support the delivery of effective Team, Board, Operational and Supplier communications and relations.
Reporting and Outputs
• Deliver weekly management reports in agreed format and in a timely fashion.
• Prepare a quarterly presentation of Marketing achievements against plans.
• Develop annual marketing business plan.
Self-Development
• Develop understanding of all marketing department support teams and associated processes, procedures, products, services, supplier relations and business plans.
• Develop advertising awareness and appreciation of associated legislation HINO brand standards.
• Proactively seek to improve own skills and take ownership of self-development. Actively seeking 360-degree feedback.
• Keep up to date with Marketing innovations within and outside of the automotive industry.

Requirements of the Job
• Team Manager able to demonstrate effective day to day management of a team
• Deploy appropriate tools to monitor and evaluate the performance and to build and retain a high performing team
• Maintain a high level of contact with internal and external customers
• Work readily with numbers and statistical information
• Build strong interdepartmental relationships
• Ability to effectively manage significant budgets
• Retail Marketing experience
• Multi-site co-ordination
• General Office equipment (i.e. telephones, photocopiers, printers, fax machines, internet)
Knowledge required to fulfil this role effectively
• Advertising Awareness
• Consumer Legislation
• Data Protection Legislation
• Industry Awareness
• Managing significant change
• Manufacturer Standards
• Marketing awareness
• Project Management
• Trading Standards
Core Competencies and Skills
• Able to influence challenging internal senior managers
• Business Awareness
• Commercial
• Communication Skills
• PC Literate (Including Microsoft Packages)
• Decision Making
• Influencer and Persuader able to gain buy in and support
• Lateral and Innovative
• Leadership
• Negotiation Skills
• People Manager and Motivator including Coaching and Development
• Time management
• Planning and Organization
• Presentation skills (Written & Verbal)
• Pro-active
• Problem Solving
• Project Management
• Strategic Planning
• Team Worker