• Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty. Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives.

• Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives. Provide subject matter expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums. Research, recommend and develop new marketing ideas.

• Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies, white papers, email. Work with Marketing and Sales teams to develop sales tools, including presentations and sell sheets.

• Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials supporting marketing concepts.

• Manage marketing processes, staff, and vendors to ensure timely delivery of outcomes. Manage and forecast assigned marketing budget.

• Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans.


Media and Advertising

• Develop all strategic and tactical marketing initiatives and plans.
• Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.
• Concept and write branded advertising campaigns, white papers and other technical content.
• Conduct market research to identify effective promotional methods and negotiate media contracts.
• Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
• Ensure all advertisements are trafficked to the appropriate publications and online venues.
• Develop, write and maintain internal communication systems (intranet, newsletters, emails, corporate announcements).
• Manage corporate email signatures and mini signature campaigns.
• Create, maintain and strengthen Company’s overall brand in all forms of media (creative and technical writing, online, print, and academic).
• Organize and streamline service offerings into customer friendly concepts.
• Manage printers and other promotional vendors.
• Manage and ensure consistent branding across all office locations.

Web

• Manage and write the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
• Write, execute, and deploy email marketing campaigns and web content.
• Strategize, develop and oversee production of video content for website and social media.
• Consider new ways to further develop our corporate site in order to make it a selling tool.
• Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
• Create and periodically refresh customer sub-sites with relevant information.


Events

• Oversee the coordination and organization of all tradeshow arrangements, Showroom events and Promotion events (registration, promotion, travel).
• Oversee the development and execution of corporate events including but not limited to Holiday, morale boosters, employee appreciations, annual company meeting.

Public Relations

• Solicit editors of targeted publications for editorial opportunities and negotiate programs.
• Create, write and execute publicity campaigns and press releases.
• Write and concept advertorials in addition to getting them published.
• Manage and write all social media campaigns.

Business Development

• Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives.
• When required, assist with the format, layout and customization of high profile RFPs and capabilities presentations.

Additional Duties

• Perform other related duties, as assigned.

Note: The above description is illustrative of tasks and responsibilities. It is not meant to be all inclusive of every task or responsibility.

• Bachelor’s Degree in Business, Communications, Marketing, or other related field, and at least 2 years related experience.
• Demonstrated background in content management, creative writing, technical writing, advertising concepting, social media, print, media negotiations, and digital advertising.
• Experience using a CMS for web editing
• Advanced skills in Microsoft PowerPoint, Excel, Word; and basic skills or knowledge of Photoshop, Illustrator and InDesign.
• Age must be 25 years and above.
• Very good command of English and prefer the Chinese language as a second language.