The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involve planning data led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way• Responsible for leading the full funnel media agenda (awareness, engagement and conversion)• Ensure campaign journey developed across key channels per audience sub segment, leveraging past learnings • Oversee and Ensure audience segments are turned into actionable media plans and ensuring integration into holistic channel plans feeding into the Media blueprint• Identify opportunities for data collection (based on brand data strategy), value exchange, 1st party data leverage along the campaign journey per segment• Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of AB variant testing plan and agency briefing• Responsible for fostering partnerships with media JBP players to drive data led marketing use cases - explore new partnerships and expand current ones with increased data focus• Lead holistic search management, integrated into programmatic• Ensure media plan in flight optimization and drive campaign performance based on agreed • Pinpoint trends in the data from DSPs and analytics suites/dashboards and turn them into optimizations and/or actionable itemsOversee Media agency to deliver following • Execution against 1st pty data and augment with 2nd and 3rd pty data aligned to brand JTBD to execute real time data led marketing• In flight optimization of communications plan, dynamic, real time allocation of budgets based on KPIs, including AB testing Operations health and excellence• Lead “ULTRA” - Unilever’s programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partners• Responsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the tech stack • Responsible for media operations and governance around the use and deployment and collection of data by the media teams and agenciesOversee Media agency to deliver following • Deploy DDM via programmatic, with clear KPIs on increased efficiency, better brand safety• Deploy search across the full consumer journey, with increased efficiency and effectiveness across multiple audiences
• Minimum 4 years experience and superior knowledge of media, digital, programmatic, performance marketing or similar. • Experience managing relationships in a large, multinational, matrix organisation.• Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.• Passion for the social & digital world and its implications for business. • Very high willingness to learn .Key Skills• Business Partnering and Communication• Insights , strategy and solutionLanguage • Proficiency in English
- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques
Unilever Myanmar Group of Companies (UEMCL, UMM, UMS) has been providing billions of people all over the world with home care, personal care, and food products. There are over 400 brands under Unilever and most of them are prominent household names. As a matter of fact, there is at least one Unilever product in seven out of ten households. The company believes in a sustainable business plan. This means that, while Unilever wants to grow, they recognize that development should not come at the expense of people or the environment. This is why the company came up with USLP or Unilever Sustainable Living Plan – a plan that the company considers essential in their business model. Unilever wants to lead a brighter future in Myanmar. In 2017, we embarked on a joint venture forming Unilever EAC Company Limited (UEMCL) which makes us the biggest Home and Personal Care company in the country. We offer Myanmar consumers a wide range of leading brands in three categories; Home Care, Personal Care and Foods Products. Our brands include Family Care, Lifebuoy, Elan, Win, Pond’s, Sunsilk, Miss, O2, Dove, 3D, Signal, Clear, Lux, Close-Up, Fair & Lovely, Knorr and Unilever Food Solutions. In everything we do, we strive to “lead for a brighter future for the people of Myanmar. “ We help our consumers feel good, look good and get more out of life with our brands and services that are good for them and good for others. Rest assured that the company will provide you with development opportunities, benefits, and an organizational culture that embraces diversity. Further your career with the aid of Unilever! Check the numerous job opportunities that the company offers.