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National Trade Marketing Manager

National Trade Marketing Manager

M/F   1 Post(s),
M/F   1 Post(s)
Location :  Yangon
Industry : Recruitment/Employment Agency
Salary Type  :  Monthly
Work Type  :  Full Time
Desired Level
Job Function

 :  Marketing/Media/Creative

Experience level

 :  Director and Above

Min Education Level

 :  Master Degree

What we can offer
Benefits

Nil

Highlights

Nil

Career Opportunities

Nil

What you will do

1. ROLE
Responsible for setting nationwide direction and strategy for TMU including PG, Outdoor and brand visibility. Direct in charge of Yangon PG/TMU matter.

2. WORK CONDITION

Manage external PG agency in Yangon for on premise and off premise retail outlets, while other regions PG teams are internal. Flexible work hours for on premise supervision is required.

3. JOB DESCRIPTION

PRINCIPLE ACCOUNTABILITIES

KEY RESULT AREAS
1. Ensure brand consistent image via standardize brand visual merchandising guideline
2. Ensure Promoter Girls represent consistent brand image with proper brand knowledge training and appearance guideline
3. Effective management and communications with Upper Myanmar TMU manager and Lower Myanmar TMU manager

DUTIES AND RESPONSIBILITIES

1. Planning and managing all promotion activities and brand events
2. Monitoring and managing the promoter team in Yangon and supervise UM and LM TMU managers
3. Managing program and results based on Brand team’s objective and guideline
4. Communicate and coordinate with sales team on program requirement and support from retail outlets
5. Responsible for TMU A&P budget, sourcing, planning and producing promotion materials for use at the regional branches
6. Field auditing or checking the way of promoters & merchandisers effectiveness
7. Responsible for selecting and recruiting the right persons for the PG and merchandising team
8. Setting the PG target together with Sales sell out Program
9. Monitoring and reviewing the salary and incentives on a monthly basis ( PG/ Merchandising/ Agency)
10. Collecting the retail mapping data of the new outlets lists
11. Collaborate with SFE to monitor sales program effectiveness and implement improvement ploan
12. Effective visibility on the ground including display
13. Building the relationship with the suppliers and measuring the performance of the suppliers
14. Monitor competitive activities via PG and regional sales representative and recommend proactive action plan
15. Monitor closely of quality and timeline

What you are good at

JOB REQUIREMENT
EDUCATION/ QUALIFICATIONS

1) University Graduate
2) Masters/Diploma in Marketing or Business related areas

SKILLS/ COMPETENCIES

1) 5 years or above relevant Trade Marketing experience in FMCG/ Beverages / Spirits Industries
2) Good communications skill
3) Understand consumer’s behavior and retail market environment both on premises and off premises
4) Good command of spoken and writen English and Myanmar
5) Willing to travel within the country
6) Team Management
Able to drive to get the achievement /success of the Organizational goals/ departmental goals/ individual goals

Company Profile

Venari is a Yangon based executive search company, managed by a team of internationally experienced recruitment specialists. The company’s sole aim is to introduce well researched and most importantly, appropriate, human capital to our client’s businesses. Our aim is to deeply understand both the needs of our clients and the ability of our candidates and match the two in a wholly mutually beneficial way.

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