Product Manager - Cardiology | Dr Reddy's Laboratory Ltd

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Product Manager - Cardiology

Dr Reddy's Laboratory Ltd, | Yangon

Product Manager - Cardiology

Dr Reddy's Laboratory Ltd

Product Manager - Cardiology

Dr Reddy's Laboratory Ltd

Myanmar - Yangon

| Yangon

23 Mar 2018

Experience level

Manager

Job Function

Management

Job Industry

Pharmaceutical/Life Sciences

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

To drive marketing initiatives in Myanmar, starting with successful launch, followed by scale up of brands to establish a successful Dr. Reddy’s franchise in the country.
o Develop and institutionalize brand planning process and new product launch framework across Myanmar.
o Utilize multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of brand strategy and tactical plans
o Develop KOL engagement programs and ensure effective execution
o Work closely with Central marketing team, Group Country Head and Country Manager/NSM to develop robust and cost effective marketing initiatives for mega brands and new product launches.
o Provide appropriate direction for effective implementation of planned launch strategy and promotional initiatives.
o Drive new product ideation for expansion of brand franchise. Conduct Primary & secondary research to explore opportunities for new brand creation in existing TAs and identify new categories to enter.
o Develop a performance matrix /KPIs to measure impact, reports results, and adjust plans accordingly.

Open To

Repatriate

Male/Female

Job Requirements

o 8-10 years of experience in Pharmaceutical industry, with minimum 5 years spent in Brand Management. Should have handled complete gamut of marketing activities in Myanmar
o Should have experience of making and managing brand P&Ls
o Bachelor’s degree in Pharma or Science required (MBA degree preferred)
o A creative, lateral thinker and energetic team player with high level of enthusiasm.
o Strong on execution with an ability to manage multiple projects at one time.
o Strong and effective oral & written communication skills.

What We Can Offer

Benefits

Bonus Over Performance

Highlights