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Retention Marketing Manager

Cookie Media Co.,Ltd.
| Yangon
Verified This job has been verified by the company as a real job vacancy.
23 Jul 2019
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Yangon
Verified
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
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Retention Marketing Manager
Cookie Media Co.,Ltd., | Yangon

Retention Marketing Manager

Cookie Media Co.,Ltd.
Yangon

Retention Marketing Manager

Cookie Media Co.,Ltd.
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.
| Yangon
23 Jul 2019
Verified
Recruiter active 1 week ago The recruiter at this company was last active reviewing applications.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Media/Publishing

Min Education Level

Professional Certificate

Job Type

Full Time

Job Description

A Great Opportunity for ...

Churn reduction:

• Establish and develop a retention framework and roadmap with both reactive and proactive strategies on reducing churn
• Develop strategies/tactics to drive key KPIs/metrics of acquisition, conversion, engagement, retention, and ARPU
• Identify opportunities for process improvement and optimization to accelerate and drive exponential growth
• Conduct on-going experiments and hypothesis testing (A/B testing) to achieve key goals/targets
• Analyzing buying patterns and market trends to guide data driven decisions
Enhancing Customer Loyalty:
• Establish and develop a strategy and roadmap for customer loyalty and improved customer experience
• Implement a separate strategy for the high-value segment
• Monitor and report of the necessary KPIs for loyalty
• Monitor competition offerings with respect to retention solutions, processes and loyalty programs
• Work closely with product and marketing teams to execute growth strategies and tactics
• Develop and lead key growth initiatives cross-functionally

Open To

Male/Female

Job Requirements

Required Education and Experience
• A degree in Business, Marketing / Statistics or any relative field of study
• 3- 5 years of experience in the consumer marketing or customer life cycle management
• Extensive knowledge of Microsoft Excel (e.g. Power BI, Power Query, …)
• Background from Channel & Category Development (FMCG) or Business Intelligence (telecom) are highly encouraged to apply.

What We Can Offer

Benefits

- Sat & Sun Off

Highlights

  • An awesome company
  • Join a winning team
  • You can make a difference

Career Opportunities

  • Opportunities for promotion
  • Possibility for job training
  • Learn new skills and techniques
Already Expired
OR
More jobs from this employer

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Media/Publishing

Min Education Level

Professional Certificate

Job Type

Full Time

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