Edify is looking for Sales and Marketing manager to join one of the most reputable companies in Myanmar, The company is a leading international private company in Myanmar employing more than 6000 local human resource talents, and operating 16 principle subsidiaries in Myanmar and surrounding nations. The company is doing business in Insurance, Finance, Energy, Mining, Construction, Manufacturing, Trading and Automobile.

Job Purpose: The Marketing Manager, Insurance develops strategic marketing plans for designated products and marketing across multiple states/markets. This person is responsible for integrated marketing planning, identifying changing business needs and making decisions independently to support these functions.

Reporting to: MD

Duties and Responsibilities:

 Develop and implement integrated marketing campaigns with elements including print, web, outdoor, promotions and broadcast.
 Develop marketing plans that will meet the goals of the business while meeting the success metrics.
 Construct and manage marketing budgets including allocating funds strategically to integrated marketing plans and use discretion in making budgetary decisions.
 Determine marketing positioning based on targeted segments to drive appropriate acquisition, retention, and cross-sell results.
 Ensure strategic plans are delivered on time and on budget by managing long-lead planning, inter-departmental communications, vendors, cross functional teams, and marketing staff who oversee the implementation of all day-to-day aspects of marketing projects and campaigns.
 Track, report, and analyze marketing results data and refine marketing plans appropriately to meet acquisition, retention, cost-per-lead, and acquisition cost, cross-sell goals.
Responsible for collaborating with sales, operations, and other teams to ensure marketing initiatives implemented with the appropriate resources in other departments to support the volume of leads.
 Ensure integrating and leveraging brand standards across all distribution channels and marketing campaigns across all products and all markets.
 Hire, train, and supervise staff.
 Develop goals and conduct performance appraisals.
 Approve and initiate salary increases, promotions, terminations, and other changes in employee status.
 Delegate responsibility for customer accounts to sales personnel and provide feedback, support and coaching from time to time.
 Forecast and analyse annual, quarterly and monthly sales revenue.
 Managing campaigns on social media.

Qualifications & Soft Skills:
 Bachelor’s degree in Business Administration, Marketing, Communications, Business or equivalent combination of education and experience is required and 5+ years of progressively relevant experience in a large corporation.
 For Insurance business, preference will be given to the candidates worked in local insurance company with the knowledge of the market.
 Prior experience managing vendor and agency relationships preferred.
 Demonstrated ability to think creatively and bring innovation to the marketing approach. Must have the ability to manage a heavy workload and make decisions daily on managing competing priorities.
 Demonstrated partnering, leadership, interpersonal, project management and presentation skills.
 Contract negotiation and management experience preferred.
 Excellent written and verbal communication skills in English