• Responsible for driving top line growth, medium term category and brands’ share targets as well as specific marketing objectives relating to brand health and equity.• Translating knowledge and insights into strategy and ensuring strategies are aligned to category growth ambition• Leads cross-functional innovation teams to drive any agreed innovation projects and ensure aligned to Brand Vision Plan• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.• Identifies competitor assumptions, Customer/channel priorities, Price/value guidelines, and the optimisation of shopper and consumer insight at a regional level• Work with regional Brand building to translate the Brand Vision Plan into the Brand Marketing Plan.• Manages the development of selected Integrated Brand Communication (IBC) and develops communication material for exploitation across a number of channels.• Is the expert voice of the brand from a retailer, shopper and consumer perspective
• Bachelor degree in any discipline• Ideally 5 years of Marketing experience preferably for FMCG products• Experience developing concepts and brand communication• Demonstrated high performance in project management• Strategic thinking (sound attention for details without losing focus on big picture)
* Yearly Bonus* Reward for over performance
* Good working environment* International Standards* Make a difference* Join and experienced team
*Learn new skills on the job*Promotion opportunities
Tin Ye Win Manufacturing Co.,Ltd is a family –owned private company manufacturing assortment of candies since 1998. Over the years, we have expanded to include fruit-flavored candies, dessert-flavored candies and soda-flavored candies. Our well known brand names consist of “Yesss” , “Very Good” , “AHHA” , “Heart to Heart” , “Jaw-Q” , “Minion” , “Gangnam Style” and “WOW” Candy. Known for products innovation and national brand recognition, Tin Ye Win Manufacturing Co.,Ltd is pioneer in manufacturing Candy in Myanmar and attains the highest support from our loyalty customers.