Overall Purpose
Yoma Bank is currently recruiting for a Senior Digital Marketing Associate position. There’s never been a more exciting time to join Yoma Bank. We’re looking for an experienced marketing and communications professional to join our energetic and ambitious team.The Senior Digital Marketing Associate role will be reporting to the Head of Communication and Marketing. We are a diverse group of experienced communication and marketing professionals working towards a shared goal: to service our business and people and to clearly communicate Yoma Bank brand across all our marketing activities. It will be a challenging and fast-paced role, but a hugely rewarding one. Future-proof your career with Yoma Bank.

Key Responsibilities
Work closely together with the department Head and business Leads to align on activities, develop strategies, track budget, communicate processes, and maintain overall calendar alignment while owning the projects’ overall 360 degree of all marketing responsibilities.
Provide and ideate input and feedback to Business for the marketing and calendar plans, as well as providing market insights to the organization.
Project-manage and own marketing communications activities whereby all activities/deliverables need to reflect the Yoma Bank Brand, and being consistent across all internal and external touchpoints.
Measure the performance of the communications, reach, insights and event outcome to improve quality i.e. create a post event reports/PR coverage to determine lessons learned and ensure the strategy and messaging resonates with the audience of the projects assigned.

Event-specific responsibilities:
External and internal events, such as exhibitions, trade shows, seminars, Open House, marketing demos, signing ceremonies and others. Event management: Working closely with the Head of department and department members, successfully organize events within budget execution in order to support the Yoma Bank marketing objectives. Actively control and follow-up on events, based on participants feed-back and actual expenditure of the projects assigned.

The Ideal Candidate
To be successful in this role, you will have a minimum of 5 years of local or international marketing agency experience, a track record of handling multiple projects, and have worked in Communications and Marketing fields representing international and local brands. Ability to listen, adapt, persuade and transform while maintaining excellent communication and interpersonal skills. Possess negotiation, influencing, and relationship building skills. Digital-first mindset with ability to be agile and flexible in thinking. High energy, maturity, leadership, and holds attention to details with the ability to serve as a unifying force, and to position communications discussions at both the strategic and tactical levels. Sincere commitment to work collaboratively with all team members, cross-functional teams, third parties, and other departments. Given the transformation nature of the opportunity, a can-do approach and strong collaborative skillet are highly required.

Education & Experiences
Essential
- 4-year Bachelor’s degree in communications, journalism, or marketing is required.
- Master’s degree in Communications or Marketing is a plus.
- A minimum of 5 years’ professional marketing agency experience in communications, journalism, and marketing with key responsibilities in brand management, with a
demonstrated track record of successfully managing multiple people, processes and projects in a complex environment is required.

Knowledge and Skills
Technical/Functional competencies:
Brand & Quality Management
- Ability to position Yoma Bank brand, uphold it to a high level of quality while precisely following the brand guidelines and continuously monitor marketing trends.

Marketing
- Ability to communicate the value of a product or service with excellent knowledge of communication, and marketing principles.

Multimedia writing/editing
- Producing and/or editing professional high-quality written content in English and Myanmar for printed collateral's, website, and social media. Contents entail but not limited
to managing external contributors to create content for our channels, blogs, articles, online posts, scripts, and marketing collateral's.

Digital/Online/Emerging Technologies
- Ability to identify and oversee strategies for engaging with multiple audiences through a variety of internet and mobile communication platforms by staying current on
industry and social media trends.

Presentation and Data Analysis
- Ability to create presentations using PowerPoint, present, evaluate, and transform market research data and analytics to derive relevant findings- undertake & provide
analysis of data.

Languages
Essential
- Fluency in English and Myanmar
- Excellent writing skills in English and Myanmar
- Excellent typing skills in English and Myanmar (Zawgyi or Unicode)
- International experience and/or perspective is a plus.