Sales Volume
• Brand Activation, Customer activation & Brand presence and visibility in ON & OFF Premise channels

Promotions Evaluation
• Pre & post promotions evaluation through: estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.

Channel Marketing Budget
• Build Channel marketing calendar
• Allocate budget according to approved activations plan
• Track most efficient budget execution

Leading, Motivating, Developing a strong 'Trade Marketing Team'
• Building Brand focused Culture and work approach
• Training on technical Trade marketing knowledge (internal & external)
• Building an open learning culture through team sharing, cross OPCO-learning

Driving brands
• Aligning all activities cross-functionally with Sales and Brand departments.
• Being a true brand champion to ON & OFF Premise retail partners

Managing Commercial Capex
• Timely order, deliver & track distribution of fridges and DBIs
• Support Sales and Brand with summer café activations programs

Supporting sales with Point of Sale materials
• Timely order POSMs and encourage sales on right POSM placement

Brand Promoters
• Defines the deployment strategy and guidelines for the allocation of promoter resource by channel and region.
• Set and review sales targets for promoters
• Set operating standards for promoters
• Agency Selection & Management
• Monitoring compliance of promoters

Conduct market visits in coordination with Country Development Managers & Marketing
Follow and comply with LSR

• Bachelor Degree in Business Administration or related filed
• More than five years consultative selling experience, working in FMCG Field or Beer industry.
• Excellent skills in Microsoft Excel, and Power Point
• Excellent verbal and written communication skills (outgoing personality)
• The ability to lead the implementation of innovation
• Resilience
• Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment.
• Excellent project and time management skills
• Self-starter
• Experience of project management against set deliverable
• Ability to prioritize and organize workloads
• Team player and the ability to work across different multi-media platforms and departments
• Ability to problem solve and ‘make things happen’
• Attention to detail
• Ability to analyse research projects
• Event management
• Willingness to learn and develop with the role
• Business proficiency in English