ROLE PURPOSE

The Digital Retail Division is responsible for developing Yoma Bank’s mass market retail financial services business. In its early phase, the Division is focusing on developing products and channels to service lower to mid income customers outside of the branch network.

The Division operates as a design practice. We start with inspiration about how to make financial services work for mass market customers. We gather information about customers and markets. We iterate through prototype tests with customers until we make the solution work. And then we engineer the solution to scale. We build customer value like this using apps, web interfaces, good old fashion financial product designs, data analytics and automated credit scoring, digital coaching and chat bots, and cash merchant networks.

The Division requires the services of Digital and Service Designers to work alongside project leads to define and design customer-facing and internal product touchpoints.

RESPONSIBILITIES

As a design practitioner, you will work under the direction of the Head of Service design, and alongside a multi-disciplinary team to deliver a suite of digital and service product design development projects, from initial definition of value proposition through to prototyping, pilot and launch. On specific products and projects, you will work closely with the Project Lead and colleagues in business intelligence, technology and data analytics to design solutions that meet customer and business requirements in a simple and elegant way. Specifically, you will be responsible for:
- Rapidly generating a breadth of concepts across scales and mediums (e.g. both at the product and feature level).
- Designing scenarios of use, product flows, application maps and other artifacts that articulate product design.
- Helping to develop and working within the Yoma brand language (DLS) to deliver simple and beautiful UI design (and design of other artifacts across touchpoints).
- Respectfully and artfully working with business and technology constraints to deliver on behalf of customer needs
- Conducting fieldwork with customers and other staff / stakeholders to identify value propositions and use cases, and to help shape resulting product requirements.
- Prototyping and testing concepts across mediums and touch-points (mobile, desktop, retail, call center, etc).
- Preparing design outputs and assets for developers to suit our agile development process.

Knowledge & Skills
Essential
- Has an ability to effortlessly convey ideas through visualization and prototyping.
- Has exceptional, production-quality design skills.
- Carries experience designing for multi-touch point service experiences.
- Has an interest / comfort in both conceptual / strategic “design” and in tactical, implementation-focused design.
- Has a willingness to try or share ideas that aren't “ready,” for the sake of pushing the conversation forward.
- Has proficiency in common design tools (Sketch, Adobe CS, Keynote, etc).
- Has an ability to quickly generate prototypes (HTML or otherwise) or proofs of concept on target devices. Front end development experience a strong plus.

Education & Special Training
Essential
- Your education and work experience will need to show that you have the training and professional background for the necessary skills.

Experience
Essential
- Has digital design experience across application, web and product design.
- Has experience bringing products to market, and can collaborate with teammates from business intelligence, technology and data analytics to shape and refine a product.

Languages
Essential
- Fluent in English and Myanmar

KPIs
- Delivery of design artifacts and assets that meet customer and business requirements.