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Assistant Manager, Consumer Activation

Myanmar Carlsberg Co., Ltd.

Assistant Manager, Consumer Activation

Myanmar Carlsberg Co., Ltd.
Recruiter active 10 mins ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
14 Aug 2020

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Description

Key Responsible

An incumbent will report directly to Trade Marketing Manager and will be responsible including but not limited as below:

 

Events:

  • Lead the event execution across all brands to help brand deliver the desired brand expereince.
  • Lead the planning and execution of outlet events and collaborate with related brand manager to create the desired brand expereience in our outlet partners.
  • Leading sponsorship strategy, including (but not restricted to) sponsor partner decision, execution, maximising sponsorship properties.
  • Manage the event agencies, including agency selection, KPI setting and job monitoring and evalution.

Consumer activations:

  • Develop activation ideas which are fitting with brand direction and execuable in outlets by brand promoters across all brand.
  • Leading the on-ground trial program.
  • Co work and liaise with cross functional team BM, BA and CM to successfully execute the on ground activation or events.
  • Support and co-work with BM to consolidatet the pre/post evaluation report of activations and events

Open To

Male/Female

Job Requirements

  • University (Post) graduate with business related major
  • Experienced IT user – MS Word, Excel, Power point and Outlook
  • Fluency in English
  • Fluency in major Burmese dialect
  • 3 - 5 yrs experiences in consumer activation and events field or experience marketer
  • Track record of successful end-to-end delivery of event projects and programmes, from briefing and conceptualisation to onsite build and supplier management.
  • A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
  • Experience in managing complex event production and event logistics.
  • Agency and third-party supplier management
  • Previous brand experience, activation or sponsorship at a manager level.
  • Retail marketing experience with a B2C brand.
  • A passion for creating & delivering innovative ideas and experience

What We Can Offer

Benefits

Competitive Salary & Benefits
Life & Health Insurance

Highlights

- An awesome company
- Join a winning team
- You can make a difference

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

The Carlsberg Group was founded in Denmark in 1847 and is the fourth largest brewer in the world. Our brands are sold in 150 countries and 41,000 people work for the Group. Our extensive portfolio of more than 500 variants provides our consumers worldwide an unlimited array of choice irrespective of occasion or palate. Our flagship brand, Carlsberg is one of the best known brands within the category in the world.

On February 1st 2013, the Carlsberg Group announced a joint venture with Myanmar Golden Star (MGS), with Carlsberg taking 51% ownership. The construction of a brewery commenced in October 2013 in Bago, a city 80 kilometers north of Yangon.

On May 7th 2015, the Carlsberg Group officially inaugurated its brewery, the first international brewery in Myanmar, marking the official beginning of Carlsberg's business operations in Myanmar.

In addition to Carlsberg beer, the Bago brewery also produces Tuborg and YOMA, a new local brand created to meet the needs and taste-profiles of Myanmar consumers. Managed by a capable team including skilled brewmasters from the Carlsberg Group and skilled local employees, the facility uses high quality water, the famous Bago rice and imported raw materials, such as malt and hops.

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