An assistant product manager generally helps the product manager in the development and
implementation of different strategies to acquire a strong position in the market and stay ahead
in the competition. To achieve this let us first understand the responsibilities of an assistant
product manager in detail. Here is a list of the responsibilities that are carried out by an
assistant product manager:
Duties
1. Develop and implement different strategies to ensure the stabilization of the product
2. Execute aggressive plans by working closely in association with various departments
like marketing, sales, research and development to market the new products
3. To support the designing and developing the team with their assigned work
4. To convey, recommend and provide different suggestions to the research and
development team after studying and analyzing the current market trends. They should
first understand and convey the information related to customer's fundamental
requirements
5. To make a place for the new and old products of the company by identifying the new
potential areas
Along with these duties he also needs to carry out some additional duties which are
as under:
● To identify the potential customers and vendors and try to build long term relationships
with them
● To design and plan different promotional material and campaigns and be actively
involved in the same
● To monitor the distribution, sales and consumer reactions through a well-conducted
consumer analysis on a monthly basis
● To identify the present as well as the future opportunities that exist for their product line
● To review and analyze the reports based on the performance of the products in the
market

● Excel and any analytics tools
● Aggressive skills to get an edge over the competitors
● Should be detail-oriented, organized and methodical
● Ability to handle multiple projects and deliver the results on the given deadline
● Effective negotiation and excellent communication skills
● Good analytical and presentation skills
● Should be comfortable working in a target-oriented environment and ability to work in a
team
● Good business acumen to forecast the future trends in the market

● Candidates should have a bachelor's degree in marketing or management.