Assistant Vice President (Digital Marketing Manager – CXM Department)

Duties and Responsibilities

• This role is responsible for managing with best practices, the digital and social Media platform towards a data-driven-mindset:
• Planning, development and execution of digital programs, contents creation and campaigns, including online advertising and
  media buying, website contents and design, social media, mobile, and other digital related deliverables.
• Play a critical role across MAB social media platforms
• Ensure SEO and SEM best practices are adhered to where possible, and ensure the website is well integrated into digital marketing campaigns
• Assist with the creation and application of content that positively affects lead generation and brand awareness.
• Ownership of all marketing programs for digital platforms
• Track performance and measure success.
• Bring new content ideas and best practices to the team and product teams.
• Follow official style and brand guidelines.
• New digital marketing strategies for gain brand awareness and brand engagement
• Must have creative ideas
• Analysis outstanding digital insights and data to create reports and well track a number of digital platforms
• Work with content team, web design, and marketing operations to complete projects

​​​Requirements  

• Degree in Marketing, Communications, IT or other relevant subject.
• Further study in digital marketing, web analytics or content development preferred
• Have at least 3~4 years of working experience in social media, and digital marketing.
• Strong proven creative and communication skills.
• Ability to translate complex ideas to easy-to-understand, digestible content.
• Follow and tracking the latest trends in bank industry
• Strong analytical, written and verbal communications skills.