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Brand & Activation Manager

Myanmar Mamee-Double Decker Ltd.
Mingaladon | Yangon
Verified This job has been verified by the company as a real job vacancy.
05 Jun 2024
Recruiter active 3 days ago The recruiter at this company was last active reviewing applications.
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Brand & Activation Manager

Myanmar Mamee-Double Decker Ltd.
Recruiter active 3 days ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

  • Develop and operationalize annual brand plans for the brand assigned leading excellent cross functional execution.
  • Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
  • Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Sales, Distributor & Marketing Manager to execute a brand and channel development strategy.
  • Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand Vision and guideline set for multi-channel use.
  • Work together with marketing manager to progress innovation projects cross-functionally in line with the overall Brand ambition.
  • Brand budget planning, monitoring, and management
  • Manage key relations with ATL, Digital, and Event agencies, Coach and develop the team.
  • Work together with a project team in executing on production tasks on NPD, EPE, relevant campaigns, including creating campaigns, brainstorming ideas, and final concepts, implementing campaigns, and adjusting marketing plans based upon the campaign successes. 
  • Oversee projects from start to finish, and able to provide guidance, instructions, and correction as necessary.
  • Manage all event marketing programs, including development, promotion, execution and post analysis.
  • Measures and analyse brand activation efforts and create/maintain post analysis reports of major activation programs.
  • Monitor competitive brand activity as well as trends in brand activation, integrated marketing in general market and bring new ideas to the table & lead from planning, execution till the performance tracking.
  • Agency Management in overall executions of the activation, campaign, and events.
  • Deliver report on monthly basis (upon requirement on weekly basis) to Marketing Manager for the tasked assigned on brand developments & execution on trade both MT & GT.
  • Other duties may be assigned.

Open To

Repatriate
Male/Female

Job Requirements

  • Any Graduate (Prefer relevant Marketing Diploma or Certificate).
  • Age between 25-35 years old
  • Minimum 5 years’ experience in marketing field related with branding in the same level.
  • Proficient in English 4 skills and be able to have independence communication skill cross functionally.
  • Computer literate for MS Office
  • Good Personality, Strong Teamwork & Effective Communication Skill.
  • Strong Leadership skill, high motivation skill.
  • Able to travel frequently around the Myanmar for the business trip.

What We Can Offer

Benefits

-Quarterly Bonus & Yearly Increment based on company achievement and individual performance
-Meal & Allowances provided
-Ferry & Uniform provided

Highlights

- International Standard
- Join an experience team

Career Opportunities

- Learn new skills on the job
- Management Potential