Brand Manager in Yangon

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Brand Manager

Brand Manager

EAC Services Co., Ltd

Brand Manager

EAC Services Co., Ltd

Myanmar - Yangon

Hlaing | Yangon

30 Dec 2022

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Master Degree

Job Type

Full Time

Job Description

A Good Opportunity for ..

Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
Co-develop the Brand Vision, architecture, and long-term growth strategy
Develop and operationalize annual brand plans, leading excellent cross functional execution:
Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy
Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use
Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition
Progress innovation projects cross-functionally in line with the overall Brand ambition
Brand budget planning, monitoring, and management
Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC
Coach and develop an Assistant Brand Manager / Brand Assistant

Open To

Male/Female

Job Requirements

Minimum Bachelor Degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in Communications
Fluent in English
Minimum 7 years of Marketing experience for FMCG products in emerging economy
In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution
Exposure to category thinking and strategic planning
Cross functional experience in trade marketing and sales will be favourabl
IT Skills: High level of proficiency in Excel and PowerPoint
General: A solid track record of producing outstanding results
Results oriented and proactive
Above par communication and presentation skills
Developed analytical and project management skills
Team player and culturally adaptable