• Responsible for driving top line growth, medium term category and brands’ share targets as well as specific marketing objectives relating to brand health and equity.
• Translating knowledge and insights into strategy and ensuring strategies are aligned to category growth ambition.
• Leads cross-functional innovation teams to drive any agreed innovation projects and ensure aligned to Brand Vision Plan.
• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.
• Identifies competitor assumptions, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level
• Work with regional Brand building to translate the Brand Vision Plan into the Brand Marketing Plan.
• Manages the development of selected Integrated Brand Communication (IBC) and develops communication material for exploitation across a number of channels.
• Is the expert voice of the brand from a retailer, shopper and consumer perspective?

• Bachelor degree in any discipline
• Ideally 5 years of Marketing experience preferably for FMCG products
• Experience developing concepts and brand communication
• Demonstrated high performance in project management
• Strategic thinking (sound attention for details without losing focus on big-picture)
*Can Work at Hlaing Thar Yar Township
* Demonstrate fluency in English, both written and spoken
* Can use very well Computer technical Skill (e.g. Excel, Word and PowerPoint)