Beyond Group of Companies
Brand Manager (For Sales)
Min Education Level
• Responsible for driving top line growth, medium term category and brands’ share targets as well as specific marketing objectives relating to brand health and equity.• Translating knowledge and insights into strategy and ensuring strategies are aligned to category growth ambition.• Leads cross-functional innovation teams to drive any agreed innovation projects and ensure aligned to Brand Vision Plan.• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential.• Identifies competitor assumptions, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level• Work with regional Brand building to translate the Brand Vision Plan into the Brand Marketing Plan.• Manages the development of selected Integrated Brand Communication (IBC) and develops communication material for exploitation across a number of channels.• Is the expert voice of the brand from a retailer, shopper and consumer perspective?
• Bachelor degree in any discipline• Ideally 5 years of Marketing experience preferably for FMCG products• Experience developing concepts and brand communication• Demonstrated high performance in project management• Strategic thinking (sound attention for details without losing focus on big-picture)*Can Work at Hlaing Thar Yar Township* Demonstrate fluency in English, both written and spoken* Can use very well Computer technical Skill (e.g. Excel, Word and PowerPoint)
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