Brand Manager (Pharmaceutical)

Reports To

The Brand Manager will report to   Managing Director and Chief Operation Officer

Job Overview

The brand manager will be responsible for maintaining market share, aligning the brand with the company’s vision and mission, keeping up to date with the latest consumer trends, competitor analysis, and market survey. The brand manager will be tasked with coming up with creative new marketing strategies that will propel the brand forward and achieve new growth.

Responsibilities and Duties

• Oversee new and ongoing marketing and advertising activities
• Analyze brand positioning and consumer insights  
• Manage a team of marketing people working on brand initiatives
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor product distribution and consumer reactions
• Manage budgets
• Devise new and innovative growth strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Keeps up-to-date with latest consumer trends, competitor analysis and market survey to identify opportunities and challenges

Qualifications and Experience

• Minimum Bachelors of Science/Bachelors of Arts in Marketing or a related field
• Minimum five (7) year’s  experience as   Brand Manager/Assistant Brand Manager

• Language Skills and Other Skills

• Excellent command of the English language
• Strong analytical skills and attention to detail
• Advanced communication and interpersonal skills
• Team building and teamwork skills
• Comfortable working with numbers, metrics and spreadsheets
• Highly creative with ability to think out of the box
• Ability to work under pressure and manage multiple projects
• Ability to prioritize tasks