Strategic purpose of the position:Support the growth ambition of LBC by driving the development and implementation of plans todrive sustainable market share growth, brand equity KPIs, and overall profitability.
Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
Co-develop the Brand Vision, architecture, and long-term growth strategy
Develop and operationalize annual brand plans, leading excellent cross-functional execution:
Identifies consumer insight, competitor movement, price guidelines, and relevantconsumer promotions in close coordination with Trade Marketing and Field Sales toexecute a brand and channel development strategy
Drive an Integrated Marketing Communication Plan for the Brand and developrelevant materials in line with the Brand VIS for multi-channel use
Actively contributing and transforming knowledge and insights into the strategy and ensuringstrategies support the category growth ambition
Progress innovation projects cross-functionally in line with the overall Brand ambition
Brand budget planning, monitoring, and management
Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholderswithin EAC
Coach and develop an Assistant Brand Manager / Brand Assistant
EducationMinimum Bachelor Degree ideally in business administration, major in Marketing or Bachelor of Arts with a major in CommunicationsAge: 28 - 35 yearsLanguage: Fluent in EnglishExperience:• Minimum 7 years of Marketing experience for FMCG products in emerging economy• In-depth knowledge about relevant Brand subject areas and commercial experience inat least two Brands with focus on: concept development, communication & promotionsplanning, in-market execution• Exposure to category thinking and strategic planning• Cross-functional experience in trade marketing and sales will be favorableIT Skills: High level of proficiency in Excel and PowerPointGeneral: A solid track record of producing outstanding results• Results oriented and proactive• Above par communication and presentation skills• Developed analytical and project management skills• Team player and culturally adaptable
*Rewards for over performance
International StandardsMake a difference Join an experienced team
Learn new skills on the jobTraining Provided
Europe & Asia Commercial Co.,Ltd. (EAC) was formed in 1994 as a trading company, exporting agriculture products to neighboring countries and importing consumer products from China. The business model was changed in 1996 to become a manufacturer and distributor of consumer products. Over the last 15 years, EAC had grown rapidly in the consumers, foods and beverages industry. Nowadays, EAC products touch every day's life of consumers in Myanmar. With a wide range of product category and brands, EAC become the market leaders of manufacturers and distributors in consumer industry in Myanmar. With the company’s core philosophy of providing quality products to consumers, EAC applies international standard management system in the manufacturing process and focuses on the customer relations in order to provide the best service to customers. Europe & Asia Commercial Co.,Ltd aims to be a leading company in the industry of manufacturing and distribution of food products that meet international quality standards. We believe that to be able to provide quality products to our customers, we should carefully select, train, develop, and retain talented people, adhere to the ISO certification awarded to us, and engage in research and development. We also believe in dealing with our customers, staff, and suppliers with integrity and honesty. So come join us and apply now!