A Fantastic Opportunity for ...
Strategic purpose of the position:
Support the growth ambition of LBC by driving the development and implementation of plans to
drive sustainable market share growth, brand equity KPIs, and overall profitability.
Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
Co-develop the Brand Vision, architecture, and long-term growth strategy
Develop and operationalize annual brand plans, leading excellent cross-functional execution:
Identifies consumer insight, competitor movement, price guidelines, and relevant
consumer promotions in close coordination with Trade Marketing and Field Sales to
execute a brand and channel development strategy
Drive an Integrated Marketing Communication Plan for the Brand and develop
relevant materials in line with the Brand VIS for multi-channel use
Actively contributing and transforming knowledge and insights into the strategy and ensuring
strategies support the category growth ambition
Progress innovation projects cross-functionally in line with the overall Brand ambition
Brand budget planning, monitoring, and management
Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders
within EAC
Coach and develop an Assistant Brand Manager / Brand Assistant