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Brand Manager

Shwe Bank
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
26 Oct 2021

Experience level


Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

  • Devise, develop and implement marketing projects and initiatives designed to ensure the economic, strategic and operational growth of the brand.
  • Build and enhance a bank’s image in order to increase sales and foster long-term customer loyalty.
  • Assess and outline all the necessary planning steps to deliver the rebrand.
  • Ensure, the successful implementation of rebranding launch and outline the necessary planning steps by closely working with senior management team
  • Conduct quantitative and qualitative analyses of the market and examine consumers’ buying preferences and habits, etc. and develop a long-term brand development strategy (setting out objectives, priorities and roadmap) aligned with the bank’s overall business objectives.
  • Enhance the bank’s image in terms of new brand essence, vision, positioning, identity, presentation and logo by leveraging our strategic and creative on-brand behaviors and customer experience.
  • Coordinate and manage all of the planned communication and promotional initiatives and activities, including communications campaigns, digital branding, public relations and brand promotional activities etc., in collaboration with sales and marketing team and external consultants.
  • Monitor the impact of the marketing activities on the brand’s performance against its objectives and, where necessary, recalibrates the strategy in response to changes in demand, sales policies of competitors, consumer trends or company production capacity
  • Execute any other duties and projects as are reasonably required of your job, in order to maintain, promote, develop and expand the bank’s corporate objective and its interests

Open To


Job Requirements

  • Bachelor’s/Master’s Degree in Business Management or any related field
  • Minimum of (5) years experiences related field, with at least 3 years in management role
  • Knowledge in the most current technologies and products used in the banking industry.
  • Professional attitude and appearance, good communication and public relation, Customer service mindset and attitude
  • Strong problem-solving, managerial and analytical skills; good social and communication skills
  • Solid written and verbal communication skills
  • Good command of English

What We Can Offer


Ferry & Uniform


Make a different
Join an experience team

Career Opportunities

Learn new skill on the job
Promotion opportunity
Management potential

About Our Company

Shwe (Rural and Urban Development) Bank is a private bank in Myanmar, established in 2016. We are focused on delivering the best retail products and international financial services to our customers living in both rural and urban areas of Myanmar. We thrive to offer our customers with the best customer experience, to build strong relationships within the communities we serve and to help Myanmar prosper.